I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an

The question is not- "Why did I fail?"Question is definitely not- "Am I going to get up?"The only question for my life is "Am I going to finish strong?" Because the only answer to that right question is, "I am going to find the strength, I am going to get up, no matter what."Bong De Ungria

Marketing concepts, as explained by world-renowned marketing guru Philip Kotler, are meaningful only if these are translated and personalized by students.This marketing exercise forces students to think about concepts, transform these so that it becomes understandable to them, and personalize it so that it becomes easy to remember.This exercise also requires student to apply their learnings from the “21 steps to powerful communication” lecture.Here is the explanation:Translating and Personalizing Kotler View more presentations from Remigio Joseph DeUngria Here is the template for the assignment:Top 10 concepts

When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough.A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with  my empty soda cup with a lot of ice. Much

For many personal and professional brands, on-line presence is where there is a level playing field vs the big, giants. To compete, you must first be digitally present.So, create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.When possible, create a username with the following format: usernamenickname.... For example, if you are juan de la cruz, then your gmail account should ideally be juandelacruz@gmail.com. don't use emails like awesome12@gmail.com. or princess@gmail.com.

If somebody googles you, will the real you appear?It is always good to establish where you are digitally at the start of the course. Then do this exercise again at the end of the course.step 1 - Go to google search.  Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the resultstep 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" + "v")step 4 - Label the screenshot appropriately: "Google

Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.  World's Most Important Brand In The World Has Your Name On It from Remigio Joseph De Ungria View more presentations from Remigio Joseph DeUngria. Here's

There were 2 excellent shoe salesmen who were very good friends but who were as different from one another as night and day.Let's call the first salesman as The Pessimist and the other salesman as The Optimist.When they went down from the plane to a third world country for the first time, the Pessimist was exasperated for he saw thousands of people with no shoes. What misfortune he exclaimed: "These people don't know a shoe even if it hit them right between their eyes. How can i possibly sell to

Many years ago, in a land not so far away, money was not yet invented. To transact, people used cows.It was also during that period when it was still common tradition to pay a father for the amount he spent to rear up a daughter. It was not called dowry yet but it was pretty close except for the cows used as payment.So in this story, there was a man with 3 daughters who were of the marrying age. The old man said that since his eldest daughter was

Brand name, brand logo, brand unique selling proposition (USP), vision and slogan are a must for brands that want to be leaders.For personal brands like yours and mine, we have no choice as to the brand name- these are the names we were given by our parents. But the logo, USP, vision and slogan are elements that we are in full control of.This has to be the most creative assignment one can have in Marketing Management. Do it well and you will definitely be your world's most important brand, soon.Sample:Brand