Part 1Learning the ConceptsThe basic foundation for optimal marketing learning is a real understanding of the concepts. Here is a sample of concepts in Chapter 1 "Defining Marketing in the 21st Century" by Kotler and how this is best shared using the Primus format.  Primus Report Part 1 Concepts of 21st century marketing by bong de ungria de Remigio Joseph De Ungria Part 2ApplicationsPractical and useful learning is achieved when concepts are seen in recent, local examples. The leaning deepens when the concept is applied to

GOOD RELATIONSHIPS KEEP US HAPPIER AND HEALTHIERThis was the conclusion of the 75 year Harvard Study of 724 men from their younger years up to when they got older. The study consists of annual interviews, medical exams, and observation of these 724 men, 60 of who were in their 90s at the time of the video.When the men were younger, most replied that they wanted money, fame and success in work.But the 3 key lessons that were distilled from the study are these:1. Social connections are good for us. The

Guidelines and Pointers for Marketing Management Exam from Remigio Joseph De Ungria

Here is Marketing in Real Life!Instead of insisting on one path for the grading system for the course, marketing students are allowed the option to choose.Which Route? The Road Less Travelled? from Remigio Joseph De Ungria For v69 Mafkma class:

In the end, the proof of the cake is in the pudding.This assignment requires the learner to list the top 10 market-based things that the learner will apply after the course.For the top 10 things, pls. the following categories1. Professional- 52. Personal -33. Promote the AGSB and the MBA program -2You may ask whyinclude 2  things you can do for the AGSB and the MBA? The answer! You have invested a lot of your time and money, sweat and tears to have the AGSB MBA program as part of your

https://youtu.be/zZwOU_6Ub3k Linked In profiles are a  part of the mandatory requirements for completing the Marketing Management course which I coach at the Ateneo Graduate School of Business. In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why. More importantly, this exercise is an immediate and practical application of marketing in the real world

https://www.youtube.com/watch?v=2-ntLGOyHw4 Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age. In the video, here is what I got as tips for my next board presentation...1. Set the theme2. Outline3. Demonstrate enthusiasm4. Wow your audience5. Sell an experience6. Make numbers meaningful; use analogies7. Paint a picture; Make it visual8. Give a show9. Rehearse, rehearse, rehearse! This is the updated version of "Convince like Steve".  Here's another view of the 8 Secrets of Steve Tight Theme Stunnning Stories Simple Stats Incredible Images Tiny Text Super Smile Magic Moments Moving, Not Losing   View more

Let's make marketing memorable! 3M Making Marketing Memorable from Remigio Joseph De Ungria

Z: The OutcomeUnleash the super-brands inside of us. Superheroes  and famous artists are really ordinary people doing extraordinary feats when the need or opportunity arises. Y: The Reasons WhyMany of us may have settled to living ordinary lives doing what we are good at. We may have forgotten that once upon a time, especially when we were children, our imagination was unconstrained by the limits of time and space and reality.This simple exercise of choosing and visualizing the famous artist (that sounds or looks like us) or the superhero that

Now you know you are a brand- a personal brand with your name on it. And to you and your loved ones, you are the most important brand in the world. Want to be a great brand that stands out from the rest? The following case study shows the steps to develop and reinvent your personal brand. At the very minimum, you should have an original brand logo. Think of the greatest brands in the world: Apple, Google, Nike- what do they all have? A brand logo! The logo should mean something that