Street-smart selling techniques often come in the form of catchy phrases or heuristics that are easy to remember and apply in various selling scenarios.  The slogans are grouped according to the stages in a solutions-selling process. By organizing these phrases according to the steps of value-selling, sales professionals can gain a clearer roadmap on how to navigate complex sales scenarios, especially when selling technical or business solutions.  Since several categories overlap, some of the slogans appear more than once.   Here's a categorization of the catchy sales slogans based on these value-selling steps:  1. Researching,

Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Embrace the modern shift in customer-business relationships where genuine, one-on-one interactions and personalized attention are the keys to success. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z.) The digital age, particularly social media, has made it possible for companies to engage with customers on a personal level, reminiscent of old-town shop dynamics where business owners knew their customers by name. Brands that provide value, authenticity, and show they genuinely care about their customers will have a competitive

Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) To identify, understand, and create significant moments that leave a lasting impact and transform our personal and professional lives. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z.) Moments shape our memories, and those memories dictate our stories and our perception of life. Pinnacle moments, whether in customer service, education, or personal relationships, can foster loyalty, catalyze change, and profoundly impact our lives. Through understanding the anatomy of such moments, we can elevate everyday experiences into something memorable. X (What

Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Understand and leverage the underlying principles behind why things go viral, thereby creating content or products that people naturally want to talk about and share. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z.) Word of mouth, both online and offline, is a powerful and cost-effective marketing tool. Products and ideas that get people talking can reach a broader audience without large advertising budgets. In our saturated digital age, standing out and being talked about is a significant

Unleash and share your superpower to your team. Become a team of superheroes much like the Avengers or Justice League. Use each others' strength to compensate for your weakness. But, you are only better together, if you know each other. This team activity has worked well to get to know one another in a different way. Watch the video to know what you can do to unleash your superpower within. https://youtu.be/uGOhI2EXofc Watch on YouTube This is the required output from you. It is a picture file (jpg, jpeg, png or equivalent)

How do you estimate brand awareness and interest? In lieu of engaging a research agency to determine the answer to this, you can DIY do it yourself and get a surprisingly accurate result. Use Google Trends! This blogpost was triggered by an inquiry by Jag Guanco, a student from my brand management class, who was doing his Strama, and wanted an opinion on how he can measure brand reputation. Morning Prof, thank you! I'm currently doing STRAMA paper about Flawless Ph - a beauty clinic here in ph but I'm stuck with the

Everything is connected digitally, Brands must communicate effectively where the customers are: online, social and mobile Mark Anthony Agapito, MBA V97 COSLA Video, 3 min https://youtu.be/3gBvl7NlMPw?si=TvT3sVnZpgOv2F-q Michael Acuzar, MBA v95 COSLA Video, 3 min https://youtu.be/x_ZcLkcVidU Madeline Nerecina, MBA v96 COSLA video, 3min https://youtu.be/RPlewrlDahQ

This is a 2023 Story Selling TransFORMe update on making COSLA videos and Marketing Plans for the AGSB Marketing Class of Coach Z, Prof Bong de Ungria of the Ateneo Graduate School of Business. To the casual observer, some points may seem trivial. But excellence is a habit that does not overlook controllable mistakes. Even Steve Jobs started his creative journey with a dissatisfaction over the font and typeface that was available before he challenged the norm. Content is king but form and beauty allows the full value of the

This blogpost is a response to the request of some students who trusted me, Coach Z, to share their feedback. There was confusion when I re-started the student option to choose which path (blue or red course) to take for the same subject. I actually did this many years ago but stopped because prior to Canvas, it was very difficult to implement. This student anxiety and uncertainty is understandable and I am grateful for the opportunity to explain. Let me do so with 2 metaphors. I am a runner. Because of the fear

In today's fast-paced world, the efficient management of time and commitments is paramount. Using applications like Google Calendar to systematically book and track appointments streamlines the process, ensuring that both the user and those seeking appointments can coordinate with clarity and confidence. Benefits to the User (person, professional, service provider, business owner): Time Management: Prioritize and allocate time effectively, avoiding double bookings or over-commitments. Notifications & Reminders: Receive timely alerts for upcoming appointments, reducing the risk of forgetting or overlooking commitments. Accessibility: Access the calendar from any device, anywhere, ensuring constant awareness of schedule. Efficiency: