Marketing 4.0 is a paradigm to understand and guide the connected customer's journey. Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility. Watch the marketing evolution here... https://youtu.be/hNWw-Co-ZAI Marketing 4.0 on YouTube Here is the presentation deck on slideshare... https://www.slideshare.net/josephdeungria/marketing-40-traditional-to-digital Marketing 4.0 on Slideshare