This is a sample, partial answer to the assignment I gave my Brand Marketing Class, my 75th marketing class in 23 years of part-time teaching. (read as: I taught at night or on weekends while being fully engaged in the corporate world during weekdays.) I am 52 years old, male, Filipino, happily married with 3 millenial children ages 23, 20 and 18, belong to Class AB. My wife works full time. After almost 3 decades of working,  I got out of the rat race of 8 to 5 corporate jobs last

This article was part of a magazine published by Harvard Business Review in March 2016... The executive summary below is an excerpt from the article on branding... The full article can be read here...\ https://hbr.org/2016/03/branding-in-the-age-of-social-media Executive Summary Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up.

Once upon a time, the quiet world of selling tuna was disrupted by a new entrant. They say everybody has 20/20 vision looking backwards... Look at the official channels of the brand combatants and check out what stories they made through their commercials... https://www.youtube.com/user/CenturyTunaSuperbods/videos https://www.youtube.com/user/SanMarinoOFFICIAL/videos https://www.youtube.com/user/CenturyPacificGroup1/videos https://www.youtube.com/user/ArgentinaMeats/videos

I had the rare privilege of being selected as one of Unilever Philippines management trainees in 1988. So it wasnt surprising that one of the thickest manuals I encountered as a fresh college graduate was the Brand Identity Manual of the company, the Do's and Don'ts that are as mandatory as the 10 commandments to a devout Christian. Rather than use an official company or brand identity manual to illustrate the elements of a brand, I use this: the Santa Brand Book... an satirical take on a mythical (read as: fictional

P 100,000.00 That is how much test budget (in pesos) my marketing clients have entrusted to me to use for their initial foray into Facebook marketing. After showing the initial but usually promising results, many of these clients were convinced enough to continue Facebook marketing with a specialist digital agency and/or an in-house digital marketing team. How much did I learn from directly spending P100,000 of other people's money A lot?! ... Including the 100,000 Facebook brand rules?! which inevitably change as Facebook continuously evolves to enhance the customer experience. One Facebook

Did you know that your Most Important Brand in the World Has Your Name On It? https://www.slideshare.net/josephdeungria/worlds-most-important-brand-in-the-world-has-your-name-on-it Now you know you are a brand- a personal brand with your name on it. And to you and your loved ones, you are the most important brand in the world. Want to be a great brand that stands out from the rest? The following case study shows the steps to develop and reinvent your personal brand. At the very minimum, you should have an original brand logo. Think of the greatest brands in the world: Apple, Google,

This video was used as a marketing and sales tool by Prudential Financial. I first saw this in 2010. Like all great stories, this has survived the test of time, the constraints of language and the clutter of the modern world. What lessons from this can you apply to your personal and professional brand?     https://youtu.be/K--SJobaZgg

I use Waze about 4 hours a day. Yes, driving in Metro Manila takes that long and Waze is one of the few brands that I am "friends" with on a daily basis. This morning, I saw a Waze ad on my Facebook news feed. For business and educational reasons, I spent the next 2 hours trying to document and learn from this journey- including capturing the user experience via video and uploading it on youtube and also taking screenshots and then annotating it in a powerpoint uploaded on slideshare. Some of

Marketing Concepts are best learned when concepts are synthesized and recent local applications are used. COSLA means- COncept Synthesis and Local Application. Here is a completed COSLA video report uploaded on Youtube… This is from Celina Alviar, MBA, v97 COSLA Video, https://youtu.be/a7izhSN-4yo This is a 2 min COSLA Video from me... https://youtu.be/C_xsVjgjWMs Once upon a time I required 20 min COSLA videos. However, student submissions cannot be shown in class since there was not enough time. This is a sample of the same COSLA video with a 20 minute time limit. https://youtu.be/jy7x556aBcE Video is the

Noriel Bueno, MBA v95 COSLA video, 3 min https://youtu.be/YKDwj1zW9Eg