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Month: February 2017

Choose Your Path

Here is Marketing in Real Life!Instead of insisting on one path for the grading system for the course, marketing students are allowed the option to choose.Which Route? The Road Less Travelled? from Remigio Joseph De Ungria For v69 Mafkma class:

Action!

In the end, the proof of the cake is in the pudding.This assignment requires the learner to list the top 10 market-based things that the learner will apply after the course.For the top 10 things, pls. the following categories1. Professional- 52. Personal -33. Promote the AGSB and the MBA program -2You may ask whyinclude 2  things you can do for the AGSB and the MBA? The answer! You have invested a lot of your time and money, sweat and tears to have the AGSB MBA program as part of your

Why Linked In?

https://youtu.be/zZwOU_6Ub3k Linked In profiles are a  part of the mandatory requirements for completing the Marketing Management course which I coach at the Ateneo Graduate School of Business. In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why. More importantly, this exercise is an immediate and practical application of marketing in the real world

Convince like Steve: Secrets to Effective Business Communications

https://www.youtube.com/watch?v=2-ntLGOyHw4 Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age. In the video, here is what I got as tips for my next board presentation...1. Set the theme2. Outline3. Demonstrate enthusiasm4. Wow your audience5. Sell an experience6. Make numbers meaningful; use analogies7. Paint a picture; Make it visual8. Give a show9. Rehearse, rehearse, rehearse! This is the updated version of "Convince like Steve".  Here's another view of the 8 Secrets of Steve Tight Theme Stunnning Stories Simple Stats Incredible Images Tiny Text Super Smile Magic Moments Moving, Not Losing   View more

Unleash the Super-brands with Marketing

Z: The OutcomeUnleash the super-brands inside of us. Superheroes  and famous artists are really ordinary people doing extraordinary feats when the need or opportunity arises. Y: The Reasons WhyMany of us may have settled to living ordinary lives doing what we are good at. We may have forgotten that once upon a time, especially when we were children, our imagination was unconstrained by the limits of time and space and reality.This simple exercise of choosing and visualizing the famous artist (that sounds or looks like us) or the superhero that