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Month: February 2008

Carthage College: Consumer Behavior and Sales Force Management

January 2008Completed teaching 2 subjects for the Accelerated Carthage Education (ACE) Program in Carthage College, Kenosha, Wisconsin.The 2 subjects were: Sales Force Management and Consumer Behavior (and how it is used for Marketing Strategy Decisions.) Over-all the subjects involved 20 hours of in-class lectures, tests & videos and up to 100 hours of assignments, projects and cases. By the end of the classes, students had a better understanding of the role, importance and challenges of understanding consumers, designing effective marketing strategies and implementing successful sales programs that drive revenue, win