BiZ CoACH

I like watching movies. The larger-than-life screen and detached but captive setting enhance the movies' ability to magnify/ abstract/ simplify and distill  streaming snapshots of  life in past, present and future versions. I especially enjoy the Sherlock Holmes exercise which I can't help but do at the end of the movie during which I second guess what message or "moral" lesson was being conveyed by the ever artistic directors and  imaginative writers. In the past, I have let these flood of thoughts keep me entertained for hours after the movie ends, only to be

Since 1994, I have been blessed with the privilege of coaching MBA students of the Ateneo Graduate School of Business in Makati and Cebu and soon, the Ateneo School of Medicine and Public Health in Pasig. As of 2009, I have "challenged" and "inspired"more than 1,300 students to improve their personal brands.For all these years, I have continuously upgraded the learning systems I share with my students particularly the lecture files and templates. Evolving from hardcopies, to softcopies in CDs, to softcopies sent via email or shared in googlegroups, here

Almost everybody, and his brother, knows about the perils of A(H1N1) virus. It is an worldwide pandemic that has just started and is poised to strike in a bigger way during its second wave. But what if there is such a thing as a Positive Flu? Something that brings goodness and benefits to everyone it contaminates? Assuming that there is such a thing, then what can marketing people learn about spreading this positive flu?1. Spreading the flu is cheap. One contact is all it takes. Then, all the "infected" person

Is $19.95 per year for unlimited US calling from anywhere in the world a solution for you? If you pay more than this, then magic jack is a proven solution that is already out there waiting for you. See http://www.magicjack.com/.I wasn’t sure about this. But, being a marketing innovator and early adopter, I bought a magic jack unit at Kohl’s department store during their 15% discount sale last week. My cost? $34 which already includes the $19.95 first year subscription. My benefit? A US based telephone number 262-643-5781 that saves

January 2008Completed teaching 2 subjects for the Accelerated Carthage Education (ACE) Program in Carthage College, Kenosha, Wisconsin.The 2 subjects were: Sales Force Management and Consumer Behavior (and how it is used for Marketing Strategy Decisions.) Over-all the subjects involved 20 hours of in-class lectures, tests & videos and up to 100 hours of assignments, projects and cases. By the end of the classes, students had a better understanding of the role, importance and challenges of understanding consumers, designing effective marketing strategies and implementing successful sales programs that drive revenue, win

Ateneo de Manila University, the country's leading Jesuit university, was where 1,200 students discovered and developed their personal brands (brands with their name on it) in a "required core curriculum" class called Marketing Management.Ateneo was where I had the unique opportunity to leverage my full-time marketing profession during the day to enhance my teaching of marketing management at night for 3 years (1994 to 1997) at the Loyola Campus and at the Center for Continuing Education and for 10 years at the Graduate School of Business (1997 to 2007). I

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