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Vcoach Serves Hyper 2.0 Plans

Brand name, brand logo, brand unique selling proposition (USP), vision and slogan are a must for brands that want to be leaders.For personal brands like yours and mine, we have no choice as to the brand name- these are the names we were given by our parents. But the logo, USP, vision and slogan are elements that we are in full control of.This has to be the most creative assignment one can have in Marketing Management. Do it well and you will definitely be your world's most important brand, soon.Sample:Brand

The Inconvenient Truth: Why Blog? Just because you can? No, because you have to!

A dazed look, a blank stare, 2 scratches on the head, a quick glance at a similarly surprised seatmate: These are among the common reactions I get when I assign my students to create a marketing blog for class.I try to explain that a blog is superior to the archaic ways of submitting graduate level assignments such as:1. paper (they get lost, crumpled, and waste a lot of trees)2. CD (scratched, won't play, messy)3. soft copy via email or USB (there's just too many viruses that slip through my legitimate

Transform Integrate Perform- Tips to High Performance Highly Personal Plans

Voltes V is 1 of the few things I remember about my childhood. I was surprised that this cartoon was successfully used for a board-level business presentation without being criticized. After that, I realized that the analogy can be extended to teams and individuals at different stages of their drive towards vision-driven consistent achievement (Vcoach) in highly personal, high performance (hyper2) situations. Where this analogy can be applied:1. Individual, high performance, highly personal marketing plans (hypermarketing2.0)2. Underperforming teams which need to level up and improve teamwork3. High performing