How To Guess An Existing Brand’s USP and PTM
Using Close Up Toothpaste as Example, This Video Shows That An Existing Brand's USP for its PTM can easily be known using information from the brand's website, packaging, commercials, and models. https://youtu.be/ZQ3NiP3ZR8M
Smartest Way to Read + COSLA PreWork (Infographics)
Work Smart by Using the Most Effective Way of Reading Marketing Concepts. If you dont have time, then read it THREE times! See how! https://youtu.be/ZtkltKnYZTI
Trust But Verify
Did you know the 6 page memo approach of Jeff Bezos for his meetings with the top managers of Amazon. Think of this: If you are meeting with Jeff Bezos on a regular basis, then it is highly likely that you have the experience, education and motivation of a high performing executive. And yet, Jeff does not expect these Amazon executives to prepare adequately for the meeting. Watch this: https://youtu.be/L227qFemjqI?si=KecoZw6rJ222OKnL Watch on Youtube The new normal, during and post pandemic, is characterized by limitations on live face to face interactions. Now more than
Record. Remove. Recreate.
Create your own future, today! Make it easy to remember and celeberate with pictures! Record the moment thru a photo. Make it fun. Wacky. Memorable. And if you can, use a green screen background. Remove the background. Use the latest free technology so you can focus on the most important. At this time, the best one is Remove. Bg... Recreate. Use your imagination and you can be anywhere, anytime in the world. How to use Remove.Bg? https://www.youtube.com/watch?v=5BGAa73l3u4 A way of saluting my best class ever! The fronliners from the Central Luzon Doctor's Hospital. Keep safe!
We’ve Only Just Begun! Your Brand Journey Started Here!
We’ve Only Just Begun, or so the song says… (suggest you click the video while you read this post, or as you are answering the assignment) https://youtu.be/uaqoQr-aCtQ Just like Neo in the movie Matrix, you should have realized that the world is not as simple as we thought it was. Watch this... https://youtu.be/zE7PKRjrid4 Unfortunately no one can be told what the matrix is. You have to experience it. You have to see it for yourself. This is your last chance. There is no turning back. You take the blue pill and the story
A Marketing Plan for Life
Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field! In 2009, I noted the 12 principles from the 2005 book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried. Define Business- Who Am I? Assess Market-
Join PIPOL Primus InterPares On Line
One of the real, life-long and possibly transformative benefits of starting an MBA with the Ateneo is the lifetime access to a premium network of like-minded fully employed professionals who share the journey of improvement and passion to serve with you. I strongly believe that these network will be useful or everyone at least once in their professional lives. If it does, then it is worth being part of it. First Among Equals! To support this, I initiated an on-line Facebook group in 2010 that has grown to almost 400
Create Your Future with 20 Year Hyper Marketing Plans
The World's Most Important Brand Has Your Name on It. It Makes Sense to Use Marketing Principles to Increase the Value or Equity of Your Personal Brand. Create Your Brand's Successful Future by Developing and Using a Vision Driven 20 Year Personal Marketing Plan This is the Video-based Student Guide to Creating the High Performance Highly Personal Hyperlinked Marketing Plan. https://youtu.be/aElIyvqxiiI Below is my 20 Year Highly Personal High Performance Hyperlinked Marketing Plans as of Nov 2020 Shared as a sample to MBA Students for creating their own 20 Year Hyper3.0 Plans. https://youtu.be/e5Tt_BHK3KA If
USP Unique Selling Proposition: Video Assignments
Which groups presented the USP the best. Watch the videos, check out the criteria and decide for yourself! Petron: Kasabay sa Lakbay https://youtu.be/3PNnFHiax08 What's App: Social Networking Platform https://youtu.be/iDIUGLcAbX4 Arce Dairy Ice Cream https://youtu.be/zDh30SBfTVw Cebu Pacific https://youtu.be/kSoOVcoRv7g Netflix https://youtu.be/iX17v_PCN3c Z (Outcome): Learn more about USP and Marketing Communications (Story Selling) from the 5 Group video presentations. Y: USP is a fundamental marketing concept. Marketing Communication is a basic marketing skill X: (How):Watch the 5 group submissions. Access these using this link:https://padlet.com/rdeungria/nf4sbqa04yi876e6 Answer this google survey to demonstrate your learning and effort.In the survey, you will be asked to judge your group and the 4
Covid VACCINE IS COMING! Who do you call and with what? – A Marketing Class Assignment
THE VACCINE is COMING: Who do you call and with what? This is a marketing class exercise with the following outcomes (Z), rationale (Y) and method (How? X) Z: Develop and demonstrate a theoretically sound and practical application of the marketing mix strategies (4Ps) that is relevant to a primary target market (PTM) Y: This is a key component of a marketing plan X: Create, upload a 6 minute youtube video (one submission per group) that highlights your group’s recommended 4Ps for a PTM on a product/ service that is related to the