The I love marketing model is designed to help students and marketing practitioners have a useful tool to remember and master key marketing concepts. If you cant remember it, you can’t apply it.

For complete mastery, consider watching this complete 73 minute version! (Try the first 20 minutes, and then decide if it is worth the effort to complete the video. ). This lecture used to be done live in class. However, to allow for more engagement time during the class session, this learning activity is also suited for asynchronous work, ie. students can choose when and where to do it.

The complete Powerpoint slides on slideshare (Click on Image to View)

https://www.slideshare.net/josephdeungria/master-marketing-with-the-i-love-marketing-model

If you have limited time, consider this VIRAL, 10 minute Executive Summary Edition:

This Notebook LM generated video based on the original powerpoint is only 6 minute long.. and works well too, especially when used with the other learning materials in this blogpost.

The AI Generated slides created via Notebook LM were corrected, updated, and converted to Story Selling format in this slideshare presentation. (Click on Image to View)

i-love-marketing-masterclass-ai-2026-editionfrom Ateneo Graduate School of Business

More on the evolution of marketing here…