How do you estimate brand awareness and interest? In lieu of engaging a research agency to determine the answer to this, you can DIY do it yourself and get a surprisingly accurate result. Use Google Trends! This blogpost was triggered by an inquiry by Jag Guanco, a student from my brand management class, who was doing his Strama, and wanted an opinion on how he can measure brand reputation. Morning Prof, thank you! I'm currently doing STRAMA paper about Flawless Ph - a beauty clinic here in ph but I'm stuck with the

Everything is connected digitally, Brands must communicate effectively where the customers are: online, social and mobile Mark Anthony Agapito, MBA V97 COSLA Video, 3 min https://youtu.be/3gBvl7NlMPw?si=TvT3sVnZpgOv2F-q Michael Acuzar, MBA v95 COSLA Video, 3 min https://youtu.be/x_ZcLkcVidU Madeline Nerecina, MBA v96 COSLA video, 3min https://youtu.be/RPlewrlDahQ

This is a 2023 Story Selling TransFORMe update on making COSLA videos and Marketing Plans for the AGSB Marketing Class of Coach Z, Prof Bong de Ungria of the Ateneo Graduate School of Business. To the casual observer, some points may seem trivial. But excellence is a habit that does not overlook controllable mistakes. Even Steve Jobs started his creative journey with a dissatisfaction over the font and typeface that was available before he challenged the norm. Content is king but form and beauty allows the full value of the

This blogpost is a response to the request of some students who trusted me, Coach Z, to share their feedback. There was confusion when I re-started the student option to choose which path (blue or red course) to take for the same subject. I actually did this many years ago but stopped because prior to Canvas, it was very difficult to implement. This student anxiety and uncertainty is understandable and I am grateful for the opportunity to explain. Let me do so with 2 metaphors. I am a runner. Because of the fear

In today's fast-paced world, the efficient management of time and commitments is paramount. Using applications like Google Calendar to systematically book and track appointments streamlines the process, ensuring that both the user and those seeking appointments can coordinate with clarity and confidence. Benefits to the User (person, professional, service provider, business owner): Time Management: Prioritize and allocate time effectively, avoiding double bookings or over-commitments. Notifications & Reminders: Receive timely alerts for upcoming appointments, reducing the risk of forgetting or overlooking commitments. Accessibility: Access the calendar from any device, anywhere, ensuring constant awareness of schedule. Efficiency:

#SimplyTheBest #MyFriendJohn During the SLS World Transformation Cup in San Diego Calfornia last June 2023, I had the unique opportunity to be transformed up close and personal with John Maxwell. And he started the interaction by opening with this: "Hi, I'm John, I'm your friend." And with that instant connection, the inspiration was easy. After the close encounter with John, I was not the same Bong anymore. Talk about Transformations! Grateful to the SLS World Transformation of Leadership Team led by Ever Miranda who envisioned and executed the global event. And they are

What does TransFORMation mean? The NIKE Transformer commercial shows how a shoe can change its form to a robot. A shoe is for running, and this robot, well, is for display or for a movie. The key idea is that we need to be AGILE and ABLE to change (Trans) our FORM, to fit to the need at the moment. https://youtu.be/WAnzVlSms7E Who is CoACH Z ? Introducing Coach Z, the transformational expert who has revolutionized the way individuals and organizations achieve success! With over three decades of simultaneous industry, academic, and entrepreneurial

One of the most "Amazing" Business (and Marketing) Successes is the story of Amazon and Jeff Bezos. The 2 hour documentary attempts to show multiple dimensions, and in doing so- reveals possible ethical dilemnas which are worth exploring. The intro already mentions 3 concerns: Humans increasingly being treated as robots (with questionable safety practices) 2. Tools are not perfect but already being used 3. Need to break-up since Amazon has become so big and dominate A little further on the video, more questions are raised that

What is Top Gun Maverick? It is a ZYX Business CoACHing service that VUCA proofs organizations and individuals. Old gun, Tom Cruise in the movie maverick, is recalled into service to help accelerate the abilities of younger generation pilots to noble goals. What is VUCA? VUCA is a challenge the everyone faces during this post-pandemic world. But with the right mindset- ZYX Top Gun- we can reframe VUCA as our competitive advantage so we can thrive while others perish, not knowing what hit them. Who is Coach Z and How Can

Honest and timely feedback is essential to getting better, to becoming the best version of ourselves. Without feedback, we are like the emperor with no clothes, blinded by our own biases and perceptions. So if you are given feedback that can make you better, then be grateful and not blameful. You have found a friend or coach that will tell you how it is. It is up to you what you do with the feedback. This is also why bowling and basketball are such popular sports. Because, if you make good on a