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Marketing

Revolutionizing Leadership: The Power of One Minute Techniques

Time is precious, especially in management. Dive into the transformative One Minute techniques, rooted in years of practicality, and watch employee morale and productivity soar. Here's a summary of "The New One Minute Manager" by Spencer Johnson and Kenneth Blanchard, using the ZYXW framework: Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Achieve effective management through simplicity and quick techniques that produce desired results. Create an empowered workforce that is productive and has high morale. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z) In today's fast-paced world,

From Distraction to Action: Mastering Focus with the Pomodoro Technique

Overcome distractions with the Pomodoro Technique. Embrace 25-minute focused sessions, punctuated with rejuvenating breaks, to supercharge productivity and concentration. Here's a ZYXW framework summary for "The Pomodoro Technique" by Francesco Cirillo: Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Enhance productivity and focus by utilizing structured time intervals, thereby improving work quality and efficiency. Achieve a balanced work rhythm that allows for deep concentration, while also preventing burnout. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z) Time is the most valuable non-renewable resource; hence, optimizing its utilization

WYSIWCHY What You See is What Can Help You: Marketing Plan Benchmarks

WYSIWYG is commonly used to represent What You See Is What You Get. For Marketing Plan presentations, the capstone or highlight of MBA level Marketing Classes at the Ateneo Graduate School of Business, I have found it useful to give samples of actual work by myself, as the professor or by students and student groups as examples of WYSIWCHY What You See is What Can Help You. While it is great to show perfect benchmarks, is also useful to show student work when this is accompanied by how that work project was

50 CATCHY SALES SLOGANS 

Street-smart selling techniques often come in the form of catchy phrases or heuristics that are easy to remember and apply in various selling scenarios.  The slogans are grouped according to the stages in a solutions-selling process. By organizing these phrases according to the steps of value-selling, sales professionals can gain a clearer roadmap on how to navigate complex sales scenarios, especially when selling technical or business solutions.  Since several categories overlap, some of the slogans appear more than once.   Here's a categorization of the catchy sales slogans based on these value-selling steps:  1. Researching,

“The Thank You Economy” by Gary Vaynerchuk

Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Embrace the modern shift in customer-business relationships where genuine, one-on-one interactions and personalized attention are the keys to success. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z.) The digital age, particularly social media, has made it possible for companies to engage with customers on a personal level, reminiscent of old-town shop dynamics where business owners knew their customers by name. Brands that provide value, authenticity, and show they genuinely care about their customers will have a competitive

“The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip Heath and Dan Heath

Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) To identify, understand, and create significant moments that leave a lasting impact and transform our personal and professional lives. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z.) Moments shape our memories, and those memories dictate our stories and our perception of life. Pinnacle moments, whether in customer service, education, or personal relationships, can foster loyalty, catalyze change, and profoundly impact our lives. Through understanding the anatomy of such moments, we can elevate everyday experiences into something memorable. X (What

“Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger

Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Understand and leverage the underlying principles behind why things go viral, thereby creating content or products that people naturally want to talk about and share. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z.) Word of mouth, both online and offline, is a powerful and cost-effective marketing tool. Products and ideas that get people talking can reach a broader audience without large advertising budgets. In our saturated digital age, standing out and being talked about is a significant

Unleash Your Superpowers

Unleash and share your superpower to your team. Become a team of superheroes much like the Avengers or Justice League. Use each others' strength to compensate for your weakness. But, you are only better together, if you know each other. This team activity has worked well to get to know one another in a different way. Watch the video to know what you can do to unleash your superpower within. https://youtu.be/uGOhI2EXofc Watch on YouTube This is the required output from you. It is a picture file (jpg, jpeg, png or equivalent)

Google Trends: How To Estimate Brand Awareness and Interest

How do you estimate brand awareness and interest? In lieu of engaging a research agency to determine the answer to this, you can DIY do it yourself and get a surprisingly accurate result. Use Google Trends! This blogpost was triggered by an inquiry by Jag Guanco, a student from my brand management class, who was doing his Strama, and wanted an opinion on how he can measure brand reputation. Morning Prof, thank you! I'm currently doing STRAMA paper about Flawless Ph - a beauty clinic here in ph but I'm stuck with the