Hypermarketing 2.0 represents Highly Personal, High Performance Marketing for the Brand Called You and for the Company You Belong To, a new paradigm that I developed. The 2.0 suffix - denotes the next and higher level of marketing, aside from being a direct reference to the 2 hypers- highly personal and high performance. The other significance of the 2.0 is that it represents personal and corporate marketing.  I propose that the concept is really new: if you google "hypermarketing", there are "no search results" in any on-line dictionary or wiki

These are picture highlights of the 19th Ateneo Graduate School of Business (AGSB) Marketing forum held last Feb. 26, 2010 at the APS Amphitheater. Theme was: "Understanding and Measuring Customer Satisfaction: On-Line and Of Cars" with Dr. Donald Patrick L. Lim, President & CEO of Yehey.com and Mr. Brian Walters, Vice President (Europe) of JD Powers and Associates as featured speakers.Let's understand why the on-line Pinoy ranks among the world's best- and how we can directly and profitably engage them with our brands.19th Ateneo Marketing Forum On Online Customer Satisfaction View more

Mobile Marketing is the "use of wireless media in an integrated content delivery and direct-response delivery and direct-response vehicle within a cross-media marketing communications program."* Personally, mobile marketing, for the here and now, is the use of wireless devices such as mobile phones and internet to achieve defined marketing objectives as part of an integrated marketing communications campaign. There are 6 marketing objectives that can be achieved through mobile marketing: (1) brand awareness (2) customer acquisition (3) revenue generation (3) trials (3) promotions and sweepstakes (6) loyalty and customer relationships

This presentation was shared with the attendees of the 71st National Convention of the Philippine Institute of Chemical Engineers held at DAP Conference Center in Tagaytay on Feb. 18, 2010.Conference Theme was: Professionals In Challenging Times... Emerging OpportuntiesStrategic Marketing For The 21st Century Filipino Chemical Engineer PIChE blogView more presentations from Remigio Joseph DeUngria.

Here are 10 life-changing principles that Og Mandino shared in his best-selling book.1. I will form good habits and become their slave (Today I begin a new life)2. I will greet this day with love in my heart.3. I will persist until I succeed.4. I am nature's greatest miracle.5. I will live this day as if it is my last.6. I am the master of my emotions.7. I will laugh at the world-this too shall pass8. I will multiply my value a hundredfold.9. I will act now.10. I will pray

Visual models of marketing concepts enhance learning and amplify concept recall and mastery. Here is my latest animation of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts). Marketing In 21st Century: A Visual Model from Remigio Joseph DeUngria

Visual models of marketing concepts enhance learning and amplify concept recall and mastery. Here are 2 versions of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts). Marketing in the 21st Century by Prof. Bong De Ungria from Remigio Joseph DeUngria Marketing In 21st Century: A Visual Model from Remigio Joseph DeUngria

The current trend is to save most of your files in cyberspace rather than in your local computer or USB drives. This gives you unlimited 24/7 but secure access to your files using any computer.Google docs is 1 way to do it.  I am adding it to the other I have been using: googlegroups, class blog, and slideshare. I am trying to totally eliminate sending files as email attachments.Learn more about google docs herehttp://www.google.com/apps/intl/en/business/collaboration.html#utm_source=docs-en-ui&utm_medium=et&utm_campaign=crossnavPosted by Prof. Bong De Ungria, Jan. 2, 2010.

One of those random, anonymous emails that you need to pass on. Read it like a book. Have fun. To my 'selected' strange-minded friends:If you can read the following paragraph, forward it on to your friends, 'yes' in the subject line . Only great minds can read this This is weird, but interesting! fi yuo cna raed tihs, yuo hvae a sgtrane mnid too Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor

This video reminds me of Philip Kotter's contention that the 21st century is being shaped by globalization, technology and deregulation. I call it Converging Divergence. Do find out why...