17 Designing and Managing Integrated Marketing Communications
Alyssa Marcelene Martin v96 COSLA video, 3 min https://youtu.be/nSqEzyt_8HY Demi Dawn, MBA: https://youtu.be/TpGqC1p_n60
18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, And Public Relations
Micaella Matining, MBA v96 COSLA Video, 3min https://youtu.be/rlC6IPXlHFg Jun Huke Jung, MBA: COSLA Video, 15 min https://youtu.be/j5wET0pukps
20 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling
Romer Julius M. Alzona, MBA v97 COSLA video, 3 min https://youtu.be/lrXLpRVYL08 Claycel Solidum, MBA v93 COSLA Video, 3 min https://youtu.be/XLAIoVZOSm0 Simon Noveda, MBA v96 COSLA video, 3 min https://youtu.be/fpIEh4-92ac
15 Introducing New Market Offerings
Jenielyn Scheld, MBA v97 COSLA video, 3 min https://youtu.be/xikrYHDWMPg Adriel Palomar MBA v93 COSLA video, 3 min https://youtu.be/8gSIa4FQtBo Genin Raya Amiscaray MBA https://youtu.be/h3hX8RVKftY
08 Tapping Into Global Markets
Rhodora Faune v93 COSLA Video, 3 min https://youtu.be/t5MurPLRcJA
22 Managing a Holistic Marketing Organization for the Long Run
Watch How: https://youtu.be/xRD2g69cgY0 Click for more info: https://coschedule.com/blog/marketing-department-structure/
12 Getting to WOW
Clarice Sy https://youtu.be/1HpuWleqYZ4 Mark Miranda https://youtu.be/iHz8a8Y0Zcc
11 Engagement Marketing for Brand Affinity
Dezza Tan https://youtu.be/7jBc2vxWBaQ Paulina Naguiat https://youtu.be/R103Z3geQ-M
9 Content Marketing for Brand Curiosity
Eena Uy https://youtu.be/uCYCwBLF8lc Dirk Pua https://youtu.be/WkUXY96HX3s