We just finished the 4th session of Digital Marketing Class at the Ateneo Graduate School of Business.  There were many reasons that made tonight’s class special. All 13 of us (12 professionals taking the MBA + me) found a pre-agreed #NorthStar  in cyberspace to make a difficult but otherwise productive connection. Two students called in from North America (California and Canada). At least 2 connected from Sta. Rosa and Cebu. The rest were in different corners of the world. At least 3 missed social events: a company Christmas party, a department

LOL laughting out loud? No, Learning On-Line! I heard or read somewhere that many leading learning institutions now offer many on-line courses for free. Just search, enroll, learn and repeat! Facebook, while not a country nor a university, offers a very interesting and useful on-line program in Facebook Blueprint... Go to this link... https://www.facebookblueprint.com/student/catalog Choose modules from the following. Get Started with Facebook Get Started with Advertising Choose enough modules that will take you at least 90 minutes to complete. (You can choose more than that, but the minimum is 90) Print/scan and save your completion certificate summary and

As a final requirement, 10 groups from the University of the Philippines BA 178 Digital Marketing Class which I coached presented their 7 minute videos on their digital marketing plan The links to the videos are posted as comments below.

Last Dec. 5, 10 groups from BA 178 Digital Marketing Class which I coached presented their 5 minute videos summarizing the results and their learning from a group Facebook marketing campaign. The links to the videos are posted as comments below. Wow! Outputs showed how talented the class is and how much (?) they learned in class.

OBF = One Big Fight (for Atenistas) LSD = Long Slow Distance (for Runners) or Learning Self Discipline (for me) Ateneo just won the Men's Basketball Championship of UAAP's Season 80 dethroning the very worth defending champions, DLSU Green Archers. The victory was sweet and hard earned and perhaps DLSU is the only team whose champion's heart and exceptional fighting spirit makes even 10 point leads with almost no time left, unsafe. The OBF chant is always there during games. But did you know, that this part of the Ateneo Brand is even

Why reinvent the wheel when you can easily choose and apply any of the following models for your next business presentation, case analysis or report? And did you know that you can download this presentation too? Cheers! https://www.slideshare.net/josephdeungria/business-presentations-using-sostac-spader-and-get-to-by-models-227626532

Did you know that your Most Important Brand in the World Has Your Name On It? https://www.slideshare.net/josephdeungria/worlds-most-important-brand-in-the-world-has-your-name-on-it Now you know you are a brand- a personal brand with your name on it. And to you and your loved ones, you are the most important brand in the world. Want to be a great brand that stands out from the rest? The following case study shows the steps to develop and reinvent your personal brand. At the very minimum, you should have an original brand logo. Think of the greatest brands in the world: Apple, Google,

This video was used as a marketing and sales tool by Prudential Financial. I first saw this in 2010. Like all great stories, this has survived the test of time, the constraints of language and the clutter of the modern world. What lessons from this can you apply to your personal and professional brand?     https://youtu.be/K--SJobaZgg

I use Waze about 4 hours a day. Yes, driving in Metro Manila takes that long and Waze is one of the few brands that I am "friends" with on a daily basis. This morning, I saw a Waze ad on my Facebook news feed. For business and educational reasons, I spent the next 2 hours trying to document and learn from this journey- including capturing the user experience via video and uploading it on youtube and also taking screenshots and then annotating it in a powerpoint uploaded on slideshare. Some of

Marketing Concepts are best learned when concepts are synthesized and recent local applications are used. COSLA means- COncept Synthesis and Local Application. Here is a completed COSLA video report uploaded on Youtube… This is from Celina Alviar, MBA, v97 COSLA Video, https://youtu.be/a7izhSN-4yo This is a 2 min COSLA Video from me... https://youtu.be/C_xsVjgjWMs Once upon a time I required 20 min COSLA videos. However, student submissions cannot be shown in class since there was not enough time. This is a sample of the same COSLA video with a 20 minute time limit. https://youtu.be/jy7x556aBcE Video is the