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BiZ CoACH

Atomic Transformation with ZYX Thinking

Marketing

Marketing

WAZE: A Digital Case Study of a Profitable Business Model?

Oct 6, 2017 Bong De Ungria

I use Waze about 4 hours a day. Yes, driving in Metro Manila takes that long and Waze is one of the few brands that I am "friends" with on a daily basis. This morning, I saw a Waze ad on my Facebook news feed. For business and educational reasons, I spent the next 2 hours trying to document and learn from this journey- including capturing the user experience via video and uploading it on youtube and also taking screenshots and then annotating it in a powerpoint uploaded on slideshare. Some of

Marketing

01 Defining Marketing for New Realities and the COSLA Template

Oct 3, 2017 Bong De Ungria

Marketing Concepts are best learned when concepts are synthesized and recent local applications are used. COSLA means- COncept Synthesis and Local Application. Here is a completed COSLA video report uploaded on Youtube… This is from Celina Alviar, MBA, v97 COSLA Video, https://youtu.be/a7izhSN-4yo This is a 2 min COSLA Video from me... https://youtu.be/C_xsVjgjWMs Once upon a time I required 20 min COSLA videos. However, student submissions cannot be shown in class since there was not enough time. This is a sample of the same COSLA video with a 20 minute time limit. https://youtu.be/jy7x556aBcE Video is the

Marketing

09 Creating Brand Equity

Oct 3, 2017 Bong De Ungria

Cza Ng, MBA v97 COSLA video, 3 min https://www.youtube.com/watch?v=bv0pCX-Zq2M Aly Mamuyac,MBA v93 COSLA video, 3 min https://youtu.be/SROxQtvsX_4 Abegail Cajayon, MBA https://youtu.be/hf1fp7U6_-Y Agus Sutiono Pamuji, MBA https://www.slideshare.net/salakbali/marketing-management-creating-a-brand-equity