Marketing Concepts are best learned when concepts are synthesized and recent local applications are used. COSLA means- COncept Synthesis and Local Application.

A comparison of the good, better, best versions and samples of COSLA video are in a different blogpost. You may view them using the link below…

A video is the current standard for student reporting: a timed, rehearsed, cloud-based, uploaded YouTube video on the assigned topic. This is superior to actual student reporting in a classroom while the rest of the class listens synchronously. The advantages are (1) asynchronous characteristic allows the learner the option as to when and where to learn (2) allows the assigned student to rehearse and submit only the best output (3) independence of the quality and availability of internet connection (as compared to a synchronous on-line class) (4) allows the entire class (professor and learners) to get the best from the entire class (5) ensures the time constraint is followed (6) allows learning and reference to the material even after the course ends.

However, in order to make the Youtube video, the student has to create the presentation in powerpoint like below (and then add narration)…

Below is the COSLA template that was used to create the above powerpoint. The template simplifies and directs the entire learning process. Students can download this file from slideshare (it is also included in the Google drive shared folder with students…)

For easy reference, below is a video demo on how and why it is best to use a COSLA template.

Additional reference material for this project: