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Month: May 2020

COSLA 3.0 Guide

Marketing Concepts are best learned when concepts are synthesized and recent local applications are used. COSLA means- COncept Synthesis and Local Application. A comparison of the good, better, best versions and samples of COSLA video are in a different blogpost. You may view them using the link below... https://bongdeungria.com/power-shifts-to-connected-customers-2021-edition/ 6 COSLA Videos, 2021 vs. 2020 A video is the current standard for student reporting: a timed, rehearsed, cloud-based, uploaded YouTube video on the assigned topic. This is superior to actual student reporting in a classroom while the rest of the class listens

Slide Share Your Ideas to the World!

Everything is up in the cloud! Gone with the wind are submissions using CDs, USBs, emails. Hello to the new, easy sharing of what is on the cloud. You will need to use certain cloud based platforms to do this. Among my most commonly used ones are: slidehsare (for powerpoint and pdf uploading), woredpress blogs (for consolidating different info in 1 locoation), youtube and vimeo (for video uploading)... Introducing slideshare... https://www.slideshare.net/convertingcopy/how-to-use-slideshare-8695225 Getting Started With SlideShare from LinkedIn SlideShare What Is SlideShare? +How to Get Started Using It Quickly. More info here... https://business.tutsplus.com/articles/what-is-slideshare--cms-29826

I Love Marketing! (The Viral Edition)

The I love marketing model is designed to help students and marketing practitioners have a useful tool to remember and master key marketing concepts. If you cant remember it, you can’t apply it. This is the 10 minute Executive Summary Edition: https://youtu.be/sUmDfus1Su4 It is also very important to understand and remember the value of perspective in business. This video demonstrates why Vision and Mission are important elements of the company DNA and plans. https://youtu.be/Y44I7GXIehs This is the complete version! https://youtu.be/NCKKPYy4hVo Powerpoint slides on slideshare... https://www.slideshare.net/josephdeungria/master-marketing-with-the-i-love-marketing-model Watch out for the continuing evolution of the I Love Marketing Model

Covid L5: Life Lessons: Live Well, Love Much, Laugh Often

Fr. Jerry Orbos inspiring homily today included so many #hashtag- able quotes that I found myself writing this right after Mass finished. Lest I forget. Here were some of his inspiring words... When we transition to the new normal, we should remember the 4Ps we did during the various stages of community quarantine: Presence, Prayer, Participation and Peace. Look back, remember how these 4Ps served as well, when all else was not available.God is with us Always, in All ways. He always leads us, in his time. It took 40 years

ZYX vs ABC vs MBO Marketing

Management by Objectives. Something I  heard a long, long time ago. Familiar but frequently overlooked in the world of business. Back to Basics or ABC or 101 is another  common management rah-rah. But have you ever heard of ZYX? Z. Start With the End in Mind. Describe in detail the outcome that you want.  Where possible, be SMART with Z. Specific, Measurable, Actionable, Realistic and Timebound. This is parallel to the O in MBO. Y. Why is Z important and a must? Compellling reasons why failing to reach Z is not acceptable. X. How to