How do Brands Win vs. Competition?
By Zooming on a Compelling USP Unique Selling Proposing that Solves the PTM Primary Target Market’s Problem or Pain better than competition. Watch this!
One of the run-away winners in the pandemic disrupted world is Zoom.
Watch this video and find out why and how…
What happened to Microsoft Skype?
In a related video, lets see another industry and company affected by the pandemic.
In the comments section below, pls. post your reaction to the video focusing on why Zoom won the war (at least for now)… Pls. also copy the same reaction to the google forms used in class to post reactions!
Here is the slideshare version on Sustainable Competitive Advantage…
Sustaining Excellence!