Welcome Primus Inter Pares to OBE or Outcome Based Education! Do you know that you are First Among Equals?

Not sure what it means? Learn more about it by clicking on Primus InterPares or OBE.

(Please note that all blue text, underlined are clickable links!)

Welcome to the HYPER3 Marketing Management Learning Course.

Hyper3 Marketing Class means High Performance, Highly Personal and Hyperlinked (since we are all intereconneted) Marketing for all of the students most of the time

You are benefitting from the learning experience of over 100 marketing classes that happened before you. 

As you all know, with the post-covid era,  we are shifting back to a mix of face to face classroom interactions, hybrid, and asynchronous sessions. 

This will be quite a change for everyone.  But we will adjust, and really, that is all we need: both student and professor working actively together to make this an equally good learning experience for everyone.

Here is how the Hyper3 Classes Looked before You!

Watch this 1 minute video on Youtube

I have set-up an exclusive, and private Facebook group for Ateneo MBA students, your fellow Primus InterPares  who have taken this Hyper3marketing class.

This is  our private Facebook group: https://bit.ly/PIPOLPrivateFacebookGroupforClass

As of October 2025, the group has around 838 members and you may benefit from networking professionally and personally within this exclusive network. 

I am unable to admit other Ateneo MBA students into the group who have not been a student of mine because I have no way of verifying their connection to the school. 

To prevent spammers and unqualified members, I have set up admin questions that only bonafide students will know the answer to. Pls. give me 48 hours to approve your request to join the group.

After your request to join the group is approved, you dont need to post anything yet. Just observe the content and we will have a class activity related to posts on the group. 

If you have privacy concerns, please read this:

Participating While Remaining Safe and Secure

There are 2 ways to navigate Canvas.

You can click on the Modules Tab and scroll from top to bottom. 

or You can click on the Pages Tab and just Click Next at the bottom of each page.

The Calendar Tab is also very useful in knowing what is due and when. 

Watch this short video demo of navigating on Canvas…