Brand name, brand logo, brand unique selling proposition (USP), vision and slogan are a must for brands that want to be leaders.

For personal brands like yours and mine, we have no choice as to the brand name- these are the names we were given by our parents. But the logo, USP, vision and slogan are elements that we are in full control of.

This has to be the most creative assignment one can have in Marketing Management. Do it well and you will definitely be your world’s most important brand, soon.

Sample:
Brand name: Bong De Ungria
Logo: symbol of a tennis player serving (done via Paint program)
USP: Vcoach (Vision Driven Consistent Acheivement)
Slogan: Vcoach(Vision-driven Consistent Achievement) Serves High Performance, Highly Personal Plans for Companies and Individuals.
Short Slogan/ Battlecry: VCoach Serves Hyper 2.0!
Here is the Hyper-animation of VCoach Serves

The 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2011 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.

I-Serve!
vCoach Remigio Joseph De Ungria