Z: The OutcomeUnleash the super-brands inside of us. Superheroes  and famous artists are really ordinary people doing extraordinary feats when the need or opportunity arises. Y: The Reasons WhyMany of us may have settled to living ordinary lives doing what we are good at. We may have forgotten that once upon a time, especially when we were children, our imagination was unconstrained by the limits of time and space and reality.This simple exercise of choosing and visualizing the famous artist (that sounds or looks like us) or the superhero that

Now you know you are a brand- a personal brand with your name on it. And to you and your loved ones, you are the most important brand in the world. Want to be a great brand that stands out from the rest? The following case study shows the steps to develop and reinvent your personal brand. At the very minimum, you should have an original brand logo. Think of the greatest brands in the world: Apple, Google, Nike- what do they all have? A brand logo! The logo should mean something that

After 22 years of "coaching" marketing classes, it is still a pleasant surprise and a real privilege to get invited by a world class company to facilitate a module of its marketing course.December 1, 2016: Day 2 of the Century Pacific Marketing School with around 35 of the best marketing and sales practitioners in the country... The activities are chronicled on-line at the Class FB page...https://www.facebook.com/CP-Lights-Camera-Action-1191797487595167/?fref=tsHow much can you discuss about “Directing Marketing Strategy” in an 8 hour session. Given the time constraints and the very clear objectives from management,

Management by Objectives.Something we heard a long, long time ago. Familiar but seldom practiced in the management world.Back to Basics or ABC or 101 is also a common management rah-rah. But ever heard of ZYX.Here is why MBO and ZYX from Remigio Joseph DeUngria

Marketing is like learning a foreign language.We should be able to learn how to translate it from "text" which we dont really understand well to our own internal words of "heart and mind". Here is how we translate Marketing Management's Course and Session Objectives for better learning for all. Translating Course and Session Objectives from Remigio Joseph DeUngria

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)Step 5- What is the

The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.This 54P Marketing Stethoscope represents a paradigm shift in  marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem. 54P Marketing Stethoscope and Diagnostic Toolkit: Paradigm Shift from Traditional 4Ps of Marketing from Remigio Joseph DeUngria Developed by Prof.

What Top Atheletes Can Teach Us About  How to Win the Game of LifeDistilled from the podcast and youtube video interview by Dr. Perdram Shojai, the urban monk:If you have 41 minutes, you can search for the podcast or click on the youtube link below.If you dont have time, here are the key transformative insights I got from listening to the podcast at least 5 times, and then finally getting my mind really involved by memorizing and visualizing what means most, to me and probably to you:14 TRANSFORMATION INSIGHTS:1. We

Creating your 20 Year HYPER3- Highly Personal High Performance Hyperlinked Marketing Plan? Congratulations! It shall be an insightful and inspiring experience for you. Please scroll through this entire blogpost first and then look through the several presentations. Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.Strategic Marketing for the 21st century Filipino View more presentations from Remigio Joseph DeUngria Survive and Thrive!Prof.

Midterm exams are a necessary ingredient to optimize the student's learning of the marketing concepts in the course. This sample exam provides the students an experience and a sense of what will be asked during the exam, thus relieving some of the usual anxiety which accompanies such exercises. Students are reminded of  4 key points:The objective of the midterm exam is to encourage students to study the materials and lectures provided in the course. Good performance in the midterm exam is important to those who wish to earn a good grade