Marketing Stethoscope: A Diagnostic Toolkit for Assessing Marketing Problems
The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.This 54P Marketing Stethoscope represents a paradigm shift in marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem. 54P Marketing Stethoscope and Diagnostic Toolkit: Paradigm Shift from Traditional 4Ps of Marketing from Remigio Joseph DeUngria Developed by Prof.