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Marketing

Marketing Stethoscope: A Diagnostic Toolkit for Assessing Marketing Problems

The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.This 54P Marketing Stethoscope represents a paradigm shift in  marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem. 54P Marketing Stethoscope and Diagnostic Toolkit: Paradigm Shift from Traditional 4Ps of Marketing from Remigio Joseph DeUngria Developed by Prof.

Transform with 14 Insights from Life as Sport with Dr Jonathan Fader and Dr Pedram Shojai

What Top Atheletes Can Teach Us About  How to Win the Game of LifeDistilled from the podcast and youtube video interview by Dr. Perdram Shojai, the urban monk:If you have 41 minutes, you can search for the podcast or click on the youtube link below.If you dont have time, here are the key transformative insights I got from listening to the podcast at least 5 times, and then finally getting my mind really involved by memorizing and visualizing what means most, to me and probably to you:14 TRANSFORMATION INSIGHTS:1. We

Survive and Thrive with 20 Year Hyper3 Marketing Plans

Creating your 20 Year HYPER3- Highly Personal High Performance Hyperlinked Marketing Plan? Congratulations! It shall be an insightful and inspiring experience for you. Please scroll through this entire blogpost first and then look through the several presentations. Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.Strategic Marketing for the 21st century Filipino View more presentations from Remigio Joseph DeUngria Survive and Thrive!Prof.

A Sample Midterm Exam: Thou Shall Not Fear

Midterm exams are a necessary ingredient to optimize the student's learning of the marketing concepts in the course. This sample exam provides the students an experience and a sense of what will be asked during the exam, thus relieving some of the usual anxiety which accompanies such exercises. Students are reminded of  4 key points:The objective of the midterm exam is to encourage students to study the materials and lectures provided in the course. Good performance in the midterm exam is important to those who wish to earn a good grade

Defining Marketing in the 21st Century

Visual models of marketing concepts enhance learning and amplify concept recall and mastery. Here are 2 versions of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts). Marketing in the 21st Century by Prof. Bong De Ungria from Remigio Joseph DeUngria Marketing In 21st Century: A Visual Model from Remigio Joseph DeUngria

Why Hypermarketing 3.0

Why is marketing typically the last mile? How does marketing increase value vs. the other core functions (see Tshirt analogy) What is Hypermarketing 3.0 and what are the 5Ps necessary to achieve this? How does Expertise Integrity and Service affect what we want to be in the AGSB?Who is VCoach Bong de Ungria?  Why 5 Ps and Hypermarketing 3.0? from Remigio Joseph DeUngria

Management by Objectives, Why ZYX is Superior to ABC

Management by Objectives.Something we heard a long, long time ago. Familiar but seldom practiced in the management world.Back to Basics or ABC or 101 is also a common management rah-rah. But ever heard of ZYX?Z. Start With the End in MindY. Why is Z important and a must?X. How to get there...Leaders think ZYX while followers still think ABC.Are you ready to be a leader?Watch this! (An on-line class session with MBA students taking the Marketing Management class of VCoach Bong last May 14 2020. Recorded via Zoom.)