Embrace the Digital Transformations so you can Shape it...this is the key message in this Ted Talk...The first and very interesting example of the digital pop superstar was actually tackled in a 2002 movie "Simone" starring Al Pacino.Here fiction has indeed become reality. If you were amazed by 3d photos, imagine the technology that goes into 3D printing. Wow!By embracing the technology and knowing what it can do, we can now come up with new virtual solutions that make what was once impossible, possible.The thin line between virtual and real

High tech, high touch was a slogan as early as 1994 when I was doing marketing for Unilever Philippines. It simply meant that as technology increased, the requirement for human interaction also increased.In many digital discussions today, digital disruption is almost the opening discussion. This Ted talk takes a different view...Here is the intro to the talk accompanying the video...Steve believes that now more than ever the old way of doing things is hurting more than helping. Digital disruption requires new ways of thinking."Here are Steve's own words opening the

Business in general, and marketing in particular, use frameworks or models to help analyze complex situations.McKinsey, a highly respected strategy company, proposes a hexagonal framework to make sense of digital disruptions.In trying to explain the framework, the following video shows some interesting examples, like Uber and Air BnB, of how digital disruptions need to be understood as to how it is a threat or an opportunity, now or in the near future for companies and industries... For more McKinsey content on digital... click the link... McKinsey Digital

Digital technology has truly disrupted the marketplace. And it has affected not only the customers but even the companies as well.Sometimes, the razzle and dazzle of digital, the bells and whistles of technology, make compaies lose sight of what is a basic task of marketing: connecting with customers.In this 2015 youtube video, an expert from LinkedIn Marketing Solutions talks about how companies can drop the ball and forget about the customer , because they have put their attention and hopes to digital...We need to be aware of and consciously shape

A common misconception is that digital marketing is cheap and easy to do.Yes, it is cheaper than traditional marketing if done right which is why most companies who cant afford traditional marketing on trimedia have the their first state of marketing in the digital arena. But then the misconception that makes digital marketing expensive is when companies try to do it themselves.Watch this video ad of a digital marketing agency that points out that trying to do digital yourself may distract you from the more important things in your business...

What are the 2 key advantages of Digital Marketing?Watch the video to find out  This was uploaded on March 2016 by the Frankfurt School of Management (or an entity that claims to be it). The video looks professional enough and there is no reason to doubt that it did come from that school.So what are the advantages of digital marketing? 1. Enchanced ability to target segments 2. Ability to measure results With the fast speed of technology, the marketplace is always in a state of flux (change) ie. what works today may not

I had the privilege of working with the Ms. Bridgette  Villarin on an SMS based customer relations program for Moldex from 2012 to 2013.In this Sep 2016 seminar, she talks about the rise of apps, and even refers to the Philippines as VIBER-nation.What are the advantages of chat applications like Viber vs. text? Let us count the ways. Pls. comment below...

This video was uploaded April 2017.The intro on the state of digital marketing was interesting and there is no reason to doubt its accuracy.But the video was made to really introduce Freenet solution. As of the video, this service was limited to Smart, Talk and Text and Sun subscribers...How much is actually being spent for digital in the Philippines. In this short video uploaded March 2017, Kantar Media, a global leader in media intelligence,  claims that local advertisers are now increasing spend on digital to as high as 25% from the

This was uploaded January 132017 and presents concise and interesting insights on Mobile Marketing in the Philippines.What insight  was most interesting to you and why? Pls. comment below...

These videos show the magnitude of the changes that have come and that will continue. While the numbers may not be accurate or have been superseded, the storyline remains the same... Transform with the CHANGE or be extinct...Did you Know 2017 version 1  Did you know 2017 version 2  Did you know 2016  What were the most interesting insights to you. Pls. post your comments below!