07 Analyzing Business Markets
Gemima De Castro, MBA v93 COSLA video 3min https://youtu.be/TGOcLy6xclw Mark Alfren Loria, MBA https://youtu.be/lAvvDmOTr6s
08 Identifying Market Segments and Targets
Christine Grace C. Serrano, MBA: https://youtu.be/cu5TzWD-3Dg
09 Creating Brand Equity
Cza Ng, MBA v97 COSLA video, 3 min https://www.youtube.com/watch?v=bv0pCX-Zq2M Aly Mamuyac,MBA v93 COSLA video, 3 min https://youtu.be/SROxQtvsX_4 Abegail Cajayon, MBA https://youtu.be/hf1fp7U6_-Y Agus Sutiono Pamuji, MBA https://www.slideshare.net/salakbali/marketing-management-creating-a-brand-equity
12 Setting Product Strategy
Oliver Apollo Osias, MBA v97 COSLA video 3 min https://youtu.be/m6riOyYeVYI Marivic Lim, MBA v96 COSLA Video, 3 min https://youtu.be/g9EpBkNouVw
14 Designing and Managing Services
Aly Litao v96 COSLA Video, 3min https://youtu.be/jbSyCYXlNLY Tristan Lindo v96 COSLA Video, 3min https://youtu.be/zHbAiHs1fHg Genellie Rose Antonio, MBA https://youtu.be/WrR0ijL7Wb0 Roy Cadongonan, MBA https://www.slideshare.net/RoyCadongonan/chapter13-designing-and-managing-services
14 Developing Pricing Strategies and Programs
Catherine Sui, MBA v97 video, 3 minute COSLA https://www.youtube.com/watch?v=3VAAj8jgdvk Robelyn Jugo, MBA https://youtu.be/_5fXNsJVPcQ
21 Designing and Managing Integrated Marketing Channels
Kim Aviso, MBA v97 COSLA video, 3 min, https://www.youtube.com/watch?v=uWG_fHq7B9U Charles Patrick Ogilvie, MBA v96 COSLA video, 3 min https://youtu.be/ewgMepOmEYo Michael L. Ng, MBA https://youtu.be/_mvuX4JXc-I
16 Managing Retailing, Wholesaling and Logistics
Gelli Agustin, MBA https://youtu.be/eKQrN9mx8QI