Creating effective marketing plans is easier if any 1 of 6 proven models are used. The YouTube video below, is an excerpt from the v94 Brand Management class of Prof. Bong De Ungria at the Ateneo Graduate School of Business last April 6 2023. https://youtu.be/iPH5uIai3Z8 For video, Click the picture above or watch on YouTube video...https://youtu.be/iPH5uIai3Z8 During the online discussion, some references are made to the class topic of making a brand plan for a young, maverick coffee shop Silong Cafe in Boracay. However, 95% of the content is a great

Breakthrough Transformation in Boracay, Feb. 2023 TransFORMation happens when a higher or better use or value is achieved through a change in mindset, form, action, emotion, etc. Break-through happens when an Impossible Future becomes the new reality and the behavior that is manifested. Performance is the result of an action compared vs a a standard. The pictures document how Breakthrough BONG TransFORMed 10 years apart! Feb 2013 to Feb 2023. Special thanks to Terrific Tzarina Gimena Saldana for the 2013 Moldex teambuilding Bulacan event, Jireh De Oca Ever Miranda Elmer Bernardo Herald

Feb 18 2023 A True Story It was only 6 pm but it was already dark.  I slowly found my way to Clod’s house  guided by a sputtering of street lamps and house lights. But I was confident. I’ve been to this place twice before. The only difference was during those two occasions, I was with Clod, my good friend and coach, who generously offered a room in his house for me to stay in. I was 300 miles from home. I chose to be away so I can give the time and focus

During the Australian Open 2023 awarding ceremony, Novak shared this inspiring message that people from "challenged countries" like Serbia, Greece and the Philippines can use to succeed: Dream BIG. Dare to Dream. Because anything is possible. Don't let anybody take away the dream. (It) doesn't matter where you come from. I actually think that the more disadvantaged childhood you have, the more difficulties and more challenges you have, the STRONGER you become. So don't let anybody take away that dream from you. NURTURE it. - Novak Djokovic, Jan. 29 2023,

How do you become a Grand Slam Champion? Aryna Sabalenka, 24 year old Belarussian tennis player once ranked No.2 in the world is the Australian Open 2023 ladies champion. She candidly revealed 4 genius BREAKthrough tips during a live interview minutes after her win over defending Wimbledon champion Elena Rybakina. These tips were drawn from the heartbreak and hardwork that came after 3 tough semifinal losses in grand slams. Aryna was once considered as one of the best players who have yet to win a slam. No more. Read about

Napoleon Hill, best-selling author of the timeless “Think and Grow Rich”, discovered that the 2 most common traits of successful entrepreneurs are: Definiteness of Purpose Burning Desire to Make it Happen Look at the 3 minute mark of this YouTube video by Bill Brooks, when he built on these 2 traits to his own paradigm: "What Makes Great Salespeople Great." These 2 traits are the Z and Y of the ZYXWEB paradigm which unleashes your genie within and may help you and a loved make your 3 of your life's greatest wishes come true

In Marketing and in life, many decisions need to consider SEC or Socio Economic Classifications in the Philippines. Can you imagine the improvement of your quality of life if you are able to use fundamentally sound management principles to move up one socio economic class within 1 year? What choices will this give you? Is it worth learning ZYX paradigm to do this? Surprisingly, this important metric is not updated on a regular basis. Below is a consolidated infographic from articles published by 3 different authors of the Philippine Institute for

Changing mindset from finite to infinite, from ABC to ZYX, allows companies and individuals to stay in the game called life or business. Instead of fearing volatility, an infinite mindset sees opportunity to lead in uncertainty Simon Sinek explains the difference between a finite and infinite mindset in this video. As an example, he cited the Vietnam war where the US won every battle but lost the war. After losing 58,000 men, the US lost the will to continue an unpopular war vs. the North Vietnamese who lost 3

NBA Michael Jordan and Shaquille O'Neal, NBA Hall of Famers and Ranked #1 and #8 among Top 75 NBA Players Of All Time, lost before they succeeded. There is no direct path or shortcut to success. In an interview, Shaq recounted Michael Jordan's words after a game where Shaq lost the opportunity to be an NBA champion. "Before you Succeed, you must FIRST Learn to FAIL." After the loss and despite Jordan's words, Shaq angrily smashed and vandalized a restroom. He was stopped by Jerry West, another NBA Hall of Hamer

Photo Credit: Gauraw.com There is no dispute on the first 2 days There have been proposals for the 3rd most important day. Rick Warren and Tony Robbins have linked the purpose to fulfillment- when you start living your why. But for ZYX mindset, the third most important day is the Z- the realization that you, like everyone else, will die. The finite nature of our life, with death and taxes as 2 things that are guaranteed in life, is both a gift and a curse. It is as bad as