OK, you did the work.
Now you have to report it.
What is the best template to use? Surely, there are many out there. But this is one that you can consider…
Most of the elements of the template are relatively easy and straightforward. The most difficult one, which is not common sense is the insight or big idea.
Suggest you read this link…
https://thrivethinking.com/2016/03/28/what-is-insight-definition/What’s the BIG IDEA?
Look here…
https://marketingland.com/whats-big-idea-3-fundamentals-successful-digital-creative-153747#
Or here…