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Imagine your favorite sport and its star player. For tennis, Federer, Nadal or Djokovic. For basketball, Steph Curry or Michael Jordan. For marathons, Eliud Kipchoge.

Die hard sports fan dream of becoming like their idols. Some start young and achieve some success. But when they realize that

Federer practices 6 hours a day, every day and yet he loses around 15 times a year.

Steph Curry takes 500 practice shots every day from the 3 point line so that he can perform during real games

Eliud runs 100 miles a week for 48 weeks a year to win a 26 mile marathon 3 times a year.

… then people shy away from the work needed. They find that the price they have to pay is too high to get their dream of becoming good at their favorite sport. Then they settle to becoming fans instead of being good players.

Similarly, a lot of people say they want to learn digital marketing. But when given a chance to learn this well and free but which requires time and effort, then they give up on the dream. And they have plenty of reasons that they give- lack of time, poor professor, bad learning materials, etc.

Google offers a free certification course in digital marketing course.

The price? There is nothing to pay to google but you have to invest 40 hours of your time to do it.

Is your why (to learn digital marketing) strong enough. Let’s have a taste of it for the next 20 minutes.

IMPORTANT: For the “taste” or trial session, pls. use your phone or tablet. Will explain after the exercise why this is a must.

Go to Google’s digital garage

Set up an account.

Enroll in the digital marketing course

Invest 20 minutes to go through the first 2 modules.

What are your insights about learning digital marketing for free or for a fee?

This is how your progress will look.

This is what you get when you complete it.

In 2010, this was how a Digital Certificate looked like. I also got it for free, courtesy of the Ateneo Graduate School of Business!

While the technical aspects of the degree are obsolete, the diploma was my digital hyperlink to marketing digitally thru mobile, email, apps, facebook pages and digital marketing classes.