The I love marketing model is designed to help students and marketing practitioners have a useful tool to remember and master key marketing concepts. If you cant remember it, you can’t apply it. For complete mastery, consider watching this complete 73 minute version! (Try the first 20 minutes, and then decide if it is worth the effort to complete the video. ). This lecture used to be done live in class. However, to allow for more engagement time during the class session, this learning activity is also suited for asynchronous

Most business leaders still view marketing as a collection of tactical tools—a series of ads, a social media calendar, or a well-oiled sales funnel. This is a dangerous miscalculation. In reality, marketing is the operating system of commerce, and it has undergone six radical "software updates" since the 1950s. If your current strategy relies on 20th-century playbooks, you are essentially trying to run modern, high-bandwidth applications on a mainframe computer. https://youtu.be/H9wAo_q9tf8 The Evolution of Marketing According to Philip Kotler. Watch on Youtube The COVID-19 pandemic served as "the great accelerator," a global stress

https://youtu.be/qZtQ_L00u6k Watch on You Tube. LinkedIn is the best business platform where opportunities can find you. Think of it as Facebook or Instagram, but for business and career growth. In this video, I walk you through 10 practical fixes to optimize your LinkedIn profile in 2026 so you can attract employers, recruiters, clients, and partners. Shift your mindset: LinkedIn is a live landing page, not a static resume. Complete your profile and actively engage to increase opportunities. Upgrade your profile photo and banner (your “visual handshake”). Write an SEO-friendly headline using: “I help ____ achieve