Think Jeopardy to Find Your Brand USP
https://www.jeopardy.com/ Jeopardy is a popular American game show that is unique in that the answer is the question. The show features a quiz competition in which contestants are presented with general knowledge clues in the form of answers, and must phrase their responses in the form of questions. Wikipedia Confused. Unfamiliar? Watch these… https://youtu.be/eeFdPALpSgk Jeopardy, October 20, 2017 https://youtu.be/Uct76jAnsl8 Medical Jeopardy 2012 In Marketing, the unique selling proposition is the value that a brand promises and must deliver to its primary target market. Finding an existing brand’s USP can be difficult. Here’s where the jeopardy paradigm becomes useful. To find your brand’s