The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.This 22P Marketing Stethoscope represents a paradigm shift in  marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem.22P Marketing Stethoscope View more presentations from Remigio Joseph DeUngria Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate

The SPADER model is a systematic technique used for solving any case. Easy to remember and use! Marketing Case Analysis using SPADER approach View more presentations from Remigio Joseph DeUngria Here's the SPADER model applied to lighting products. Prof. Remigio De Ungria Lecture Sample Spade Approach Used For Conversion To CFLs View more presentations from Remigio Joseph DeUngria Finally, cases seem easier with this SPADER model.

How do you review for the midterm exams?Concept by concept. Chapter by Chapter.What may seem to be a gargantuan task is made easy by this assignment.No need to reinvent the wheel. Build on what has been done, on what is readily available.A famous teacher once remarked- my objective during the term is to help the students learn the answers to the questions.One of the differentiating advantages of the Vcoach Hypermarketing class is that midterm exams are objective, multiple-choice questions made by the students, for students, and posted on-line before the

In recent years, I have skipped the use of group marketing plans in favor of individual plans since I knew how many typical groups work- the work is subdivided, 3 or more meetings are wasted deciding on what to do and waiting for other members to do some work, and then just before the deadline- 1 or 2 of the 5 group members suddenly decide to take charge and finish the work. The 3 other members coast along and agree and get the same grade. A lot of wasted

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an

The question is not- "Why did I fail?"Question is definitely not- "Am I going to get up?"The only question for my life is "Am I going to finish strong?" Because the only answer to that right question is, "I am going to find the strength, I am going to get up, no matter what."Bong De Ungria