WYSIWYG is commonly used to represent What You See Is What You Get.
For Marketing Plan presentations, the capstone or highlight of MBA level Marketing Classes at the Ateneo Graduate School of Business, I have found it useful to give samples of actual work by myself, as the professor or by students and student groups as examples of WYSIWCHY What You See is What Can Help You.
While it is great to show perfect benchmarks, is also useful to show student work when this is accompanied by how that work project was graded using a rubric.
Below is an attempt to assist in the marketing plan presentations for Classes v96 onwards using 2 submissions from v95.
This is one of the MA65 15 minute video reports as uploaded on Youtube…
SEDA Hotel
Northern Star Energy Corp.
MA 64 1 minute Commercials…
SEDA Hotel