The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.
This 22P Marketing Stethoscope represents a paradigm shift in marketing analysis and provides a systematic approach to tackling today’s marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem.
22P Marketing Stethoscope
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Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate School of Business