How deep is your love, says the popular song.

Love cuts and when it does, you have to respond with purpose with full acceptance of the risk.

This video somehow made it to my Youtube feed. After watching it, I asked myself, is this true? And even if it is only 60% accurate, what can I learn about this?

1 million views in 2 months. Watch the report on Youtube. Is it true?

The 2 videos were intriguing.

I had absolutely no idea of the degree of accuracy. So I used Chat GPT and this is what I got: https://tinyurl.com/GillletteCaseCG

Note: As of the time of this post, Chat GPT requires a pro account to access the above link. Dont be surprised that Chat GPT gives an incentive to go from FREE to FEE.

This Notebook LM generated video used the class discussion at the Ateneo Graduate School of Business class on Brand Management v110 last November 2025.

Did Gillette Recognize the Risk to Its Brand Equity and Proceed anyway?

I shared with the class that customers consider Brands as Friends. And when your friend starts talking and acting like a Priest, a Parent or a I-Know-What-Is-Best-for-You, then dont be surprised if some of the old friends of the Brand, react or dont want to be friends anymore.