Why Your Blog Matters

In AGSB’s Digital Marketing class, your blog is not just an assignment.

It’s your laboratory for thought leadership — your chance to demonstrate that you can blend insight with influence, theory with authenticity, and data with humanity.

A well-crafted blog becomes your digital footprint as a future business leader. It tells the world how you think, what you value, and how you make sense of transformation.

So what separates an average post from a memorable, meaningful one?

Here are the Top 10 Characteristics of a Great MBA Blog, ranked by importance — designed to help you write with purpose, insight, and action.

🥇 1. Clear Purpose and Positioning

Every great blog starts with a clear Z (end-goal) and Y (why).
Readers must instantly understand what your blog stands for and who it serves.

Ask yourself: If someone reads just one of my posts, will they know what I stand for?

Define your niche. Is it marketing innovation, brand storytelling, or digital transformation?
Clarity creates credibility.

🥈 2. Value-Driven and Insightful Content

A blog is only as strong as the insight it offers.
MBA-level writing should go beyond summarizing—it should synthesize.
Use frameworks, data, and real-world examples to create value your readers can apply.

Teach, don’t just tell. Inspire, don’t just inform.

🥉 3. Compelling Headline and Hook

Your first 10 words determine whether readers scroll on or scroll away.
Craft headlines that combine clarity, curiosity, and credibility.

✅ “How Jollibee Won the Hearts of Millennials (and What Your Brand Can Learn)”
❌ “Marketing Lesson 1”

Your title is your ad. Make it irresistible.

4️⃣ Authentic Voice and Storytelling

Readers connect with people, not professors.
Write like you’re speaking to a friend who respects your opinion.
Share stories—personal, corporate, or customer-centric—that reveal lessons and humanity.

“Kwentong may Kwenta”: stories that have value and make people think.

Authenticity is magnetic. When your voice is real, your message resonates.

5️⃣ Consistent Brand Identity

Your blog is your digital handshake.
Use a consistent tone, color palette, and visual identity that mirror your professional brand.
Include a short About Me, links to your professional profiles, and a professional photo.

Ask: Would I be proud for a recruiter or CEO to read this?

6️⃣ Readable and Well-Structured Layout

Good design is good communication.
Break your post into digestible sections using subheadings, bullets, and visuals.
Avoid long paragraphs. Highlight quotes, numbers, or frameworks for easy recall.

Simplicity drives comprehension.

7️⃣ SEO and Discoverability

Even the best ideas fail if no one finds them.
Use relevant keywords, descriptive titles, and meta descriptions.
Apply basic SEO practices: H1/H2 headings, alt text for images, and links to credible sources.

Write for people first—but never forget the search engine.

8️⃣ Engagement and Call-to-Action

Digital marketing is two-way.
End every post with an invitation to think, comment, or act.

“What would you do differently in your own company?”
“Which of these insights resonated with you?”

A call-to-action transforms your post from a monologue into a dialogue.

9️⃣ Credibility and Citations

Integrity is the currency of leadership.
Always cite your sources—whether academic, corporate, or digital.
Hyperlink to references or add footnotes. Let your readers verify, not just believe.

Credibility builds trust; trust builds influence.

🔟 Consistency and Momentum

Blogs build momentum through rhythm.
Set a posting schedule—weekly, bi-weekly, or monthly—and stick to it.
Your consistency will train both algorithms and audiences to expect your next insight.

Consistency is not just a habit; it’s your brand promise.

🔷 Summary Table

Rank	Characteristic	Core Idea	Key Question
1	Clear Purpose & Positioning	Know your “Why” and audience	“What do I stand for?”
2	Value-Driven Content	Offer unique insight	“What new value am I giving?”
3	Headline & Hook	Capture attention instantly	“Would I click this?”
4	Authentic Voice & Storytelling	Be real, not robotic	“Does this sound like me?”
5	Consistent Brand Identity	Look and feel aligned	“Is this on-brand?”
6	Readable Layout	Clarity and flow	“Can they grasp this in 30 seconds?”
7	SEO & Discoverability	Be findable	“Will they find me online?”
8	Engagement & CTA	Spark interaction	“What do I want them to do?”
9	Credibility & Citations	Build trust	“Have I verified my facts?”
10	Consistency & Momentum	Sustain your voice	“Can I keep this pace?”

✨ Final Word

Your blog is not a compliance task; it’s your platform.
It’s your chance to show that marketing is not just about products—it’s about purpose.
As you write, remember this truth:

Purpose attracts. Insight converts. Action transforms.

Now go—write your story worth reading.
Write your Kwentong may Kwenta.

ProfIA Bong’s Note

This is merely a guide, not the rubric for this student outcome.
A great blog stands out from the clutter of ordinary blogs.

The following are the measurable expectations for a blog in the Marketing class:

Explanation (visually and through text) of what the blog is about
Hyperlink or URL to LinkedIn and/or social media pages
Headlines of the blog posts are creative and attention-getting
Minimum of four (4) blog posts related to what has been done or will be done in class
Each blog post includes a relevant image or video
Photo or avatar of the blog author in an About Me section
Creative and interesting blog title that reflects the theme or personality of the author
Visually appealing layout — not too crowded, not too minimalist