Changing mindset from finite to infinite, from ABC to ZYX, allows companies and individuals to stay in the game called life or business. Instead of fearing volatility, an infinite mindset sees opportunity to lead in uncertainty Simon Sinek explains the difference between a finite and infinite mindset in this video. As an example, he cited the Vietnam war where the US won every battle but lost the war. After losing 58,000 men, the US lost the will to continue an unpopular war vs. the North Vietnamese who lost 3