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How can the Same Song produce a Better Impact?

For me, I just added lyrics and respected the rules of copyright by including the credits to the original video.

The result? 5x better than the original.

Watch on Youtube how this video earned 353k views over 11 years

Compare how an extra mile of adding lyrics makes a whole lot of difference

Hook:

Pwede kang mag-viral kahit luma ang content mo—basta may kwenta.


Purpose:

This is a live demo for my V111 Digital Marketing class—a real-time benchmark on how to create a blog post that integrates a video and turns insight into impact.

The featured content? A simple YouTube video I uploaded 11 years ago titled “Song for Mary.” The original version had no lyrics, just music and visuals. It reached a respectable 68,000 views.

Fast forward to today. I re-uploaded the exact same video—same song, same visuals—except now I added lyrics on screen.

The result: 353,000 views.
That’s five times more views from one simple improvement.


Insight:

In digital marketing, it’s easy to think virality depends on algorithms, trends, or timing. But the truth is simpler—and more human.

People don’t just watch videos.
They connect with meaning.

By adding lyrics, I made the experience clearer, more emotional, and more inclusive. Viewers didn’t just hear the song—they felt it, understood it, and shared it.

That’s the ProfIA principle in action:

  • Purpose: Why are you creating this? (To connect through music)
  • Insight: What do people really need? (Clarity and emotion)
  • Action: What can you improve today to deliver that? (Add lyrics—give meaning)

This is also CraZYx thinking at work—

  • Z: The end goal (touch more people through music)
  • Y: The reason (music heals, connects, inspires)
  • X: The distractions or shortcuts avoided (chasing trends)
  • W: The execution (adding lyrics with intention and care)

Action (Payoff):

The difference between 68K and 353K views isn’t luck.
It’s intentional improvement.

You don’t need a new song, new camera, or new trend.
You just need to look at what you already have—and elevate it.

When you add value, you add velocity.
When you go the extra mile, you multiply your impact.

That’s the power of Intelligence Applied—the ProfIA way.


📘 Learn the formula: Purpose. Insight. Action.
#ProfIA #PurposeInsightAction #KwentongMayKwenta #CraZYx #DigitalMarketingV111

Check this out:

And one more thing, this is the Google Veo generated video representing this story:

https://youtu.be/U4Yhq8ldW5c
Google video generated representation of 5x