Once upon a time, a wise man said, “Mobile was important”, as an emerging channel for marketing communication.
Suddenly, everything converged on Mobile. Computing, Communications, Banking, Buying, Social Connections, Work From Home, Music, Research are now all available and primarily accessed through the Phone.
For some time not too long ago, it was widely accepted that “Mobile first!” when designing any digital communication.
Now, more than ever, the world is shrinking to Marketing to Mobile only world.The new paradigm: Dont design marketign communications for the desktop, then adapt to mobile. It was the other way around.
Its now a “Mobile only” world.
Below is a Zoom recording of of Jonathan Joson’s presentation to the Ateneo Graduate School of Business Digital Marketing Class – January 12, 2019 and Session 7 of the Weekly Saturday afternoon Class. All 7 Sessions of the Digital Marketing class were conducted using Zoom (before it became the unoffical giant name of the video conferencing category). I recall most of the students expressing their satisfaction with the class, some even using the popular phrase, “I Love Sabado” because the class was really fun and well worth the time.
Here is Jonathan’s presentation deck…
And here was the virtual class on Zoom one productive Sabado afternoon..
