Earlier today, I was listening to Malcolm Gladwell's audiobook, Tipping Point: How Little Things Make a Big Difference. Coming smack right into the new year, I couldn;t help but try to personalize what tipping points can be in my life for 2012 and beyond.For a tennis match, this could be the pivotal single point during 3 gruelling hours of playing where the ball just grazes the line, whereas half an inch more it would have been out. Remember Novak Djokovic's go-for-broke-I-don't-care-if-lose forehand stroke at match point vs. Roger Federer in the

A famous football coach once said, “In my 20 years of coaching, I never lost a single game- I just ran out of time.” (If we had more time, we’d be able to catch up, or the opposing team would get tired or commit mistakes; Nevertheless, it does not count since the rules say how much time we have in the game.) More often than not, time is a rule that everyone needs to contend with in the many games of life. But time is not the only rule. Each game

While driving 2 hours to work and listening to the audio CD, “Reinvention: How to Make the Rest of Your Life, the Best of Your Life” by Brian Tracy, two anecdotes stood out: These 3 Predictions by Harvard University in 1952 remain true till this day:1. In any industry, more changes will happen in the next year than ever before.2. In any industry, more competition will happen than ever before3. For any industry, more opportunities will come out this year but these will be different from that of last year. Albert Einstein, lecturing

The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.This 22P Marketing Stethoscope represents a paradigm shift in  marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem.22P Marketing Stethoscope View more presentations from Remigio Joseph DeUngria Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate

The SPADER model is a systematic technique used for solving any case. Easy to remember and use! Marketing Case Analysis using SPADER approach View more presentations from Remigio Joseph DeUngria Here's the SPADER model applied to lighting products. Prof. Remigio De Ungria Lecture Sample Spade Approach Used For Conversion To CFLs View more presentations from Remigio Joseph DeUngria Finally, cases seem easier with this SPADER model.

How do you review for the midterm exams?Concept by concept. Chapter by Chapter.What may seem to be a gargantuan task is made easy by this assignment.No need to reinvent the wheel. Build on what has been done, on what is readily available.A famous teacher once remarked- my objective during the term is to help the students learn the answers to the questions.One of the differentiating advantages of the Vcoach Hypermarketing class is that midterm exams are objective, multiple-choice questions made by the students, for students, and posted on-line before the

In recent years, I have skipped the use of group marketing plans in favor of individual plans since I knew how many typical groups work- the work is subdivided, 3 or more meetings are wasted deciding on what to do and waiting for other members to do some work, and then just before the deadline- 1 or 2 of the 5 group members suddenly decide to take charge and finish the work. The 3 other members coast along and agree and get the same grade. A lot of wasted

When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough.A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with  my empty soda cup with a lot of ice. Much

For many personal and professional brands, on-line presence is where there is a level playing field vs the big, giants. To compete, you must first be digitally present.So, create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.When possible, create a username with the following format: usernamenickname.... For example, if you are juan de la cruz, then your gmail account should ideally be juandelacruz@gmail.com. don't use emails like awesome12@gmail.com. or princess@gmail.com.

If somebody googles you, will the real you appear?It is always good to establish where you are digitally at the start of the course. Then do this exercise again at the end of the course.step 1 - Go to google search.  Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the resultstep 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" + "v")step 4 - Label the screenshot appropriately: "Google