In today’s scroll-hungry social media world, your thumbnail is your first handshake with your audience. Whether it’s a YouTube video, Facebook reel, TikTok post, or Instagram story, a thumbnail can determine whether people click or skip. For Filipino digital marketers, where creativity meets culture, understanding what makes a powerful, clickable thumbnail can mean the difference between a post that goes viral - and one that vanishes. Here are the Top 10 Characteristics of a Good Thumbnail, ranked in order of importance. 1. Clarity and Focus Your thumbnail must answer the question: “What’s this about?”

Why Your Blog Matters In AGSB’s Digital Marketing class, your blog is not just an assignment. It’s your laboratory for thought leadership — your chance to demonstrate that you can blend insight with influence, theory with authenticity, and data with humanity. A well-crafted blog becomes your digital footprint as a future business leader. It tells the world how you think, what you value, and how you make sense of transformation. So what separates an average post from a memorable, meaningful one? Here are the Top 10 Characteristics of a Great MBA Blog, ranked by importance

Trend-hopping is killing your ROI. Most teams react to every platform change and ad format but skip the hard part—micro + macro analysis. We’ll cover customer journeys, Porter’s Five Forces, and privacy shifts (GDPR, the “cookieless” future) so your plan survives algorithm changes. Replace guesswork with a durable strategy you can defend in the boardroom. DM 1 The Modern Marketers Journey #DigitalMarketing #Strategy #PortersFiveForces #Privacy #CookielessFuture #CustomerJourney #MarketingROI #RiskManagement #PROFIA https://youtu.be/KxsaiZyoHFM Watch the video on Youtube. Video generated by Notebook LM. Based on Digital Marketing discussions in Prof IA Bong De Ungria's

HOOK (Grab Attention Fast) They called them crazy.Steve Jobs, Einstein, Gandhi, Walt Disney — all the misfits who refused to follow the script.But here’s the truth: every breakthrough begins with someone bold enough to be misunderstood.Because the people who are crazy enough to think they can change the world… are the ones who do. VALUE (Deliver the Insight) I’m CraZYx Prof Bong De Ungria — CEO of TransFORMe and your guide in this Hyper³ Marketing journey: High Performance. Highly Personal. Hyperlinked. Why CraZYx?Because in a world obsessed with reacting, we choose to create.The CraZYx

Welcome to OBE 2.0 — where the ultimate outcome is becoming who you’re meant to be. Grades fade. Outcomes stay.This blog explores how real learning isn’t measured by exams — it’s measured by transformation. How have you changed since you started learning?Follow if you’re ready to move from learning outcomes to life outcomes. What? The MBA of 2024 is obsolete. Why? Because we are now in the era of OBE. While OBE really means Outcome Based Education, let us go Beyond. Before the October 2025 semester began, Dean Jet Magsaysay shared

Welcome Primus Inter Pares to OBE or Outcome Based Education! Do you know that you are First Among Equals? Not sure what it means? Learn more about it by clicking on Primus InterPares or OBE. (Please note that all blue text, underlined are clickable links!) Welcome to the HYPER3 Marketing Management Learning Course. Hyper3 Marketing Class means High Performance, Highly Personal and Hyperlinked (since we are all intereconneted) Marketing for all of the students most of the time You are benefitting from the learning experience of over 100 marketing classes that happened before you.  As

The Serve That Changed Everything There's an 11-second video on my phone that captures a moment frozen in time—me serving a tennis ball in perfect bullet-time slow motion. Every frame shows years of dedication: the precise toss, the powerful follow-through, the form that took decades to perfect. https://youtube.com/shorts/pW2AujS16yI?feature=share But that serve? It's gone forever. What you're seeing in that video is the "before"—before the injuries, before Alex Eala made history as the Philippines' first WTA champion, before I discovered that sometimes losing what you love most leads you to what you're meant to do. https://youtube.com/shorts/5bLZo9dGjZU?feature=share Watch

Story Behind the Story What if I told you that the song playing in the background of Alex Eala's championship celebration video holds the secret to understanding her incredible journey? "Tsada Mahigugma" by MayMay Entrata isn't just a catchy Filipino tune—it's the perfect anthem for one of the most inspiring sports stories of 2025. https://youtube.com/shorts/5bLZo9dGjZU?feature=share Watch On YouTube: How She Lost Before She Won The Power of Perfect Timing When Alex Eala fell to the ground after winning the Guadalajara Open, becoming the first Filipino to claim a WTA title, the choice of "Tsada Mahigugma"

Philippines vs Japan: Digital 2025 Comprehensive Comparison Based on DataReportal's Digital 2025 Reports Executive Summary This comparative analysis examines the digital landscape of the Philippines and Japan in 2025, based on data from DataReportal's Digital 2025 reports. The study compares over 100 parameters across demographics, internet usage, mobile connectivity, and social media adoption, revealing significant differences in digital maturity, population characteristics, and platform preferences between these two Asian economies. KEY FINDINGS & CONCLUSIONS A. Fundamental Differences Demographic Divergence: Philippines has a young, growing population (median age 26.1) vs Japan's aging, declining population (median age 49.8) Infrastructure

https://youtu.be/NX2qCyG1U-s Who is CrAZYx Prof Bong? Click video above or Watch on Youtube 🌏 My Vision I A world where Happiness and Freedom NOW — is possible for everyone. 👨‍🏫 Who is CraZYx Prof Bong? Founder & CEO – Transforme Consultancy & Coaching Services Professor – Ateneo Graduate School of Business Author – CraZYx Universal Intelligence Senior Advisor – Wong + Bernstein Advisory Group Engineer – UP Diliman (BS Chem & Mech Eng) MBA & Digital Marketing – Ateneo de Manila University Lives in Quezon City,