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Marketing

Iga Swiatek ZYX: A Tennis Champion at Imperfect Winning by Redefining Her Z

Iga Swiatek, 21 years old, is the #1 female tennis player. She is a HAPPY 3 Time Grand Slam Champion who, by redefining her Z, has overcome the mental stress that success and the expectation of perfection brings. 2 Tennis #1 Champions: Iga Swiatek (Current #1, Oct 2022), Ashley Barty (Retired as #1, March 2022) She was #2 when Ash Barty, then the #1 player in the world suddenly announced her retirement March 2022. What did Iga do with her unexpected ascendancy to the top of the game?

Jack Ma on ZYX: What are You Willing to Give Up?

Visionary Alibaba founder and arguably, China's most famous entrepreneur, Jack Ma explained X of the ZYX genius. Visionary Alibaba founder and arguably, China's most famous entrepreneu, Jack Ma explained X of the ZYX genius. When asked by a college student on his best advise to aspiring entrepreneurs, Jack Ma replied: What are you willing to give up? Because there is ALWAYS a price to achieving your dream. https://youtu.be/3ao7DqCu9lI Watch on Youtube: Jack Ma explaining X2 to DLSU students during his Manila Talk. Jack Ma's answer is the X in the ZYX genius

Scroll 1: Today I Begin A New Life

Scroll 1 of the best selling book, Greatest Salesman in the World, focuses on a New Life with Good Habits Below is 3 minute Visual Summary of the key points of Scroll 1 https://youtu.be/8U6ZIDAHY70 Visual Summary on YouTube Scroll 1 with Audio is also on YouTube. Use it to develop the first good habit of reading/ listening to the scroll for 30 days. https://youtu.be/27k0BReB8iQ Below is the downloadable version of Scroll 1. You can save on your phone or on your computer to make developing the first habit easier. https://www.slideshare.net/josephdeungria/downloadable-scroll-1-3-pages There are a lot of great YouTube

Power Up Your Presentations with Narration and Flexible Collaborative Slides and Video

Do you want to upgrade your "boring" powerpoint presentations? Will you and your team benefit from a presentation that is almost as good as you presenting it live? Will you have to repeat the presentation in the future, but dont have the time to do it over and over again? Will you benefit from collaborative group work on a presentation. Do you want each group member to contribute individually made slides online (using the cloud) to the final group presentation? Now, you can do it easily by adding voice to powerpoint. Here

How Much To Spend for Marketing?

How much do I spend for a marketing activity? This is a common question that never has an exact answer. Since many business decisions are made on a benefit to cost analysis, this is even more challenging for marketing. It is hard, impossible or even expensive to measure many marketing benefits like increased awareness or customer loyalty. To accurately measure awareness for instance, there is a need to scientifically measure awareness at 2 different points of time (at least) using  a large enough sample statistical sample size- and to do that

Think Jeopardy to Find Your Brand USP

https://www.jeopardy.com/ Jeopardy is a popular American game show that is unique in that the answer is the question. The show features a quiz competition in which contestants are presented with general knowledge clues in the form of answers, and must phrase their responses in the form of questions. Wikipedia Confused. Unfamiliar? Watch these… https://youtu.be/eeFdPALpSgk Jeopardy, October 20, 2017 https://youtu.be/Uct76jAnsl8 Medical Jeopardy 2012 In Marketing, the unique selling proposition is the value that a brand promises and must deliver to its primary target market. Finding an existing brand’s USP can be difficult. Here’s where the jeopardy paradigm becomes useful. To find your brand’s

Marketing 4.0: Traditional to Digital

Marketing 4.0 is a paradigm to understand and guide the connected customer's journey. Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility. Watch the marketing evolution here... https://youtu.be/hNWw-Co-ZAI Marketing 4.0 on YouTube Here is the presentation deck on slideshare... https://www.slideshare.net/josephdeungria/marketing-40-traditional-to-digital Marketing 4.0 on Slideshare

Visually Differentiate 3 in 1

3 in 1 Three ingredients in 1 mix. The combination that comes into mind is 3 in 1 coffee (with milk and sugar). Then, there are reports which we need to do for school or business. For business, it can reporting sales results for the month, for the quarter and for the year. For marketing reports, it can be for the main brand, the main competitor and the 2nd closest competitor. Shifting from one to the other can be confusing to the report creator and to the audience. Our solution? Use visual cues like color

Good to Great in 8 minutes

Yes, you can transform a story from GOOD to great in 8 minutes... https://youtu.be/KzqyuJGat0c This video is part of a series of demonstration videos on how you can significantly improve your presentations and help you achieve your communication objectives... https://bongdeungria.com/power-shifts-to-connected-customers-2021-edition/