Most business leaders still view marketing as a collection of tactical tools—a series of ads, a social media calendar, or a well-oiled sales funnel. This is a dangerous miscalculation. In reality, marketing is the operating system of commerce, and it has undergone six radical "software updates" since the 1950s. If your current strategy relies on 20th-century playbooks, you are essentially trying to run modern, high-bandwidth applications on a mainframe computer. https://youtu.be/H9wAo_q9tf8 The Evolution of Marketing According to Philip Kotler. Watch on Youtube The COVID-19 pandemic served as "the great accelerator," a global stress

https://youtu.be/qZtQ_L00u6k Watch on You Tube. LinkedIn is the best business platform where opportunities can find you. Think of it as Facebook or Instagram, but for business and career growth. In this video, I walk you through 10 practical fixes to optimize your LinkedIn profile in 2026 so you can attract employers, recruiters, clients, and partners. Shift your mindset: LinkedIn is a live landing page, not a static resume. Complete your profile and actively engage to increase opportunities. Upgrade your profile photo and banner (your “visual handshake”). Write an SEO-friendly headline using: “I help ____ achieve

“Tell me, what is it you plan to do with your one wild and precious life?”- Mary Oliver This visual assistant helps us visualize 2 futures: our default future and our invented future. The premise of the visual assistant is that you can give a numerical rating to each of the 8 important areas of your life 1. Family 2. Physical health 3. Professional 4. Finances 5. Spiritual 6. Relationships 7. Hobbies 8. Community Service By plotting the current state (our default future) and our future state (our invented future), we can more easily see the gap and create the

Dear Blue Eagle, You're reading this because you're nervous, curious, excited, stressed or all of the above. Maybe it's the night before your oral defense, or perhaps you're staring at the start of your strategic management paper wondering how you'll ever get through this. I get it. After sitting on defense panels since 1997, I've seen that same look of uncertainty cross the faces of hundreds of professionals just like you—capable leaders who've led teams, closed deals, transformed businesses, yet suddenly feel like freshman students again. Here are empowering context that may

1.0 Introduction: Beyond Telling to Selling In today's competitive business environment, the ability to communicate effectively is not merely a soft skill—it is a strategic imperative. Standard presentations that simply convey information are no longer sufficient to capture attention, persuade stakeholders, or drive meaningful action. This guide is designed to equip you with a powerful methodology known as 'story-selling,' a framework that transforms routine business communications into compelling narratives that influence decisions and achieve critical objectives. The core distinction lies in the intent and impact of your message. Story telling is the

In a world where every customer starts with a search bar, visibility has become the new currency of trust. Whether you are a solo entrepreneur, a family-owned shop, or a large enterprise, one simple fact now shapes your digital destiny: If people can’t find you on Google, they may never find you at all. And the surprising part?One of the most powerful visibility tools available to every business in the Philippines is absolutely free. This is the story of the first digital step every business should take.A step that costs you nothing… yet

In every transformation journey, trust is the first step forward. At Prof I A and TransFORMe Consulting Group, we believe that when people feel safe, they grow faster, think bigger, and achieve more. Your ideas, your documents, your insights, your plans—the things you share with us—are not just information. They are pieces of your mission, your team, and your future. That is why protecting your data is not a legal requirement for us. It is a leadership commitment. In this blogpost, we share how we protect your personal information and how our practices align

Shifting Consumer Values and The 4S Framework for Brands A significant cultural shift is underway in the Philippines and across Asia, where consumers are re-evaluating traditional notions of power and wealth. The once-dominant model of status - defined by visibility, hierarchy, and materialism - is losing its influence. Heightened public awareness of social justice, inequality, and corruption has led to increased scrutiny of ostentatious displays of wealth. In response to this more socially conscious and skeptical marketplace, a new playbook for brands is required. This playbook is defined by the 4S Framework,

After nearly three decades of teaching at the Ateneo Graduate School of Business, I was reminded once again that transformation is not taught - it is loved. 💙 Our Nation is Our Business.Since 1997, I’ve had the privilege of serving as a Professor at the Ateneo Graduate School of Business - a space I’ve long called my second home. Recently, I was given the rare opportunity to share my thoughts on the latest evolution of this institution that continues to form leaders who serve with both expertise and integrity. https://youtu.be/HVqoiWd-UOo Watch on Youtube.

If you ever watched Shark Tank, you know how quickly dreams can be devoured by unconvincing stories. Entrepreneurs walk in with passion and data—but often walk out defeated because they fail to do one thing: make the sharks believe. The same is true for your MBA Capstone.You’re not just presenting a marketing plan. You’re selling a story that makes your audience—your “sharks”—believe in your idea enough to act. From Story-Telling to Story-Selling A group of students consulted ProfIA Bong regarding their marketing plan presentation. The video below was generated from the transcript of that