1.0 Introduction: Beyond Telling to Selling In today's competitive business environment, the ability to communicate effectively is not merely a soft skill—it is a strategic imperative. Standard presentations that simply convey information are no longer sufficient to capture attention, persuade stakeholders, or drive meaningful action. This guide is designed to equip you with a powerful methodology known as 'story-selling,' a framework that transforms routine business communications into compelling narratives that influence decisions and achieve critical objectives. The core distinction lies in the intent and impact of your message. Story telling is the

In a world where every customer starts with a search bar, visibility has become the new currency of trust. Whether you are a solo entrepreneur, a family-owned shop, or a large enterprise, one simple fact now shapes your digital destiny: If people can’t find you on Google, they may never find you at all. And the surprising part?One of the most powerful visibility tools available to every business in the Philippines is absolutely free. This is the story of the first digital step every business should take.A step that costs you nothing… yet

In every transformation journey, trust is the first step forward. At Prof I A and TransFORMe Consulting Group, we believe that when people feel safe, they grow faster, think bigger, and achieve more. Your ideas, your documents, your insights, your plans—the things you share with us—are not just information. They are pieces of your mission, your team, and your future. That is why protecting your data is not a legal requirement for us. It is a leadership commitment. In this blogpost, we share how we protect your personal information and how our practices align

Shifting Consumer Values and The 4S Framework for Brands A significant cultural shift is underway in the Philippines and across Asia, where consumers are re-evaluating traditional notions of power and wealth. The once-dominant model of status - defined by visibility, hierarchy, and materialism - is losing its influence. Heightened public awareness of social justice, inequality, and corruption has led to increased scrutiny of ostentatious displays of wealth. In response to this more socially conscious and skeptical marketplace, a new playbook for brands is required. This playbook is defined by the 4S Framework,

After nearly three decades of teaching at the Ateneo Graduate School of Business, I was reminded once again that transformation is not taught - it is loved. 💙 Our Nation is Our Business.Since 1997, I’ve had the privilege of serving as a Professor at the Ateneo Graduate School of Business - a space I’ve long called my second home. Recently, I was given the rare opportunity to share my thoughts on the latest evolution of this institution that continues to form leaders who serve with both expertise and integrity. https://youtu.be/HVqoiWd-UOo Watch on Youtube.

If you ever watched Shark Tank, you know how quickly dreams can be devoured by unconvincing stories. Entrepreneurs walk in with passion and data—but often walk out defeated because they fail to do one thing: make the sharks believe. The same is true for your MBA Capstone.You’re not just presenting a marketing plan. You’re selling a story that makes your audience—your “sharks”—believe in your idea enough to act. From Story-Telling to Story-Selling A group of students consulted ProfIA Bong regarding their marketing plan presentation. The video below was generated from the transcript of that

How can the Same Song produce a Better Impact? For me, I just added lyrics and respected the rules of copyright by including the credits to the original video. The result? 5x better than the original. https://youtu.be/u7sghHIdWBk?si=h5KK85kwFMq0G-xY Watch on Youtube how this video earned 353k views over 11 years Compare how an extra mile of adding lyrics makes a whole lot of difference Hook: Pwede kang mag-viral kahit luma ang content mo—basta may kwenta. Purpose: This is a live demo for my V111 Digital Marketing class—a real-time benchmark on how to create a blog post that

How deep is your love, says the popular song. Love cuts and when it does, you have to respond with purpose with full acceptance of the risk. This video somehow made it to my Youtube feed. After watching it, I asked myself, is this true? And even if it is only 60% accurate, what can I learn about this? https://www.youtube.com/watch?v=2WL1w8okqEI 1 million views in 2 months. Watch the report on Youtube. Is it true? https://www.youtube.com/watch?v=UYaY2Kb_PKI The original ad We believe? or We didnt know? Watch the video on Youtube. Look at the comments too. The

https://youtube.com/shorts/d3CtV6-ntas Watch AI Knows on Youtube Ever wonder what happened to the four-hour meeting just last week? If you can’t remember, then the four hours were a waste. But in the age of IA — Intelligence Applied — we can act on this insight:AI knows. Not because it replaces us — but because it helps us remember, refine, and rethink what really happened. Why Most Meetings Fail We enter meetings full of intention but leave with confusion.The reason is not laziness. It’s neurology. Our brains are wired for Selective Attention, Retention, and Distortion —the very processes that let

H - Hook: Why Most Meetings Fail (and How to Fix Them). Transform Minutes to Mastery with Intelligence Applied. Let’s be honest.Most meetings - whether in class or in the boardroom - are black holes of time.We sit, discuss, agree… then forget almost everything. Here’s the hard truth:Even when we’re fully present, we only retain 20–25% of what was said.That’s because of how our minds work - through Selective Attention, Retention, and Distortion. We notice what matters to us (attention), remember fragments (retention), and unconsciously alter details (distortion).By the time a week