Shifting Consumer Values and The 4S Framework for Brands A significant cultural shift is underway in the Philippines and across Asia, where consumers are re-evaluating traditional notions of power and wealth. The once-dominant model of status - defined by visibility, hierarchy, and materialism - is losing its influence. Heightened public awareness of social justice, inequality, and corruption has led to increased scrutiny of ostentatious displays of wealth. In response to this more socially conscious and skeptical marketplace, a new playbook for brands is required. This playbook is defined by the 4S Framework,

After nearly three decades of teaching at the Ateneo Graduate School of Business, I was reminded once again that transformation is not taught - it is loved. 💙 Our Nation is Our Business.Since 1997, I’ve had the privilege of serving as a Professor at the Ateneo Graduate School of Business - a space I’ve long called my second home. Recently, I was given the rare opportunity to share my thoughts on the latest evolution of this institution that continues to form leaders who serve with both expertise and integrity. https://youtu.be/HVqoiWd-UOo Watch on Youtube.

If you ever watched Shark Tank, you know how quickly dreams can be devoured by unconvincing stories. Entrepreneurs walk in with passion and data—but often walk out defeated because they fail to do one thing: make the sharks believe. The same is true for your MBA Capstone.You’re not just presenting a marketing plan. You’re selling a story that makes your audience—your “sharks”—believe in your idea enough to act. From Story-Telling to Story-Selling A group of students consulted ProfIA Bong regarding their marketing plan presentation. The video below was generated from the transcript of that

How can the Same Song produce a Better Impact? For me, I just added lyrics and respected the rules of copyright by including the credits to the original video. The result? 5x better than the original. https://youtu.be/u7sghHIdWBk?si=h5KK85kwFMq0G-xY Watch on Youtube how this video earned 353k views over 11 years Compare how an extra mile of adding lyrics makes a whole lot of difference Hook: Pwede kang mag-viral kahit luma ang content mo—basta may kwenta. Purpose: This is a live demo for my V111 Digital Marketing class—a real-time benchmark on how to create a blog post that

How deep is your love, says the popular song. Love cuts and when it does, you have to respond with purpose with full acceptance of the risk. This video somehow made it to my Youtube feed. After watching it, I asked myself, is this true? And even if it is only 60% accurate, what can I learn about this? https://www.youtube.com/watch?v=2WL1w8okqEI 1 million views in 2 months. Watch the report on Youtube. Is it true? https://www.youtube.com/watch?v=UYaY2Kb_PKI The original ad We believe? or We didnt know? Watch the video on Youtube. Look at the comments too. The

https://youtube.com/shorts/d3CtV6-ntas Watch AI Knows on Youtube Ever wonder what happened to the four-hour meeting just last week? If you can’t remember, then the four hours were a waste. But in the age of IA — Intelligence Applied — we can act on this insight:AI knows. Not because it replaces us — but because it helps us remember, refine, and rethink what really happened. Why Most Meetings Fail We enter meetings full of intention but leave with confusion.The reason is not laziness. It’s neurology. Our brains are wired for Selective Attention, Retention, and Distortion —the very processes that let

H - Hook: Why Most Meetings Fail (and How to Fix Them). Transform Minutes to Mastery with Intelligence Applied. Let’s be honest.Most meetings - whether in class or in the boardroom - are black holes of time.We sit, discuss, agree… then forget almost everything. Here’s the hard truth:Even when we’re fully present, we only retain 20–25% of what was said.That’s because of how our minds work - through Selective Attention, Retention, and Distortion. We notice what matters to us (attention), remember fragments (retention), and unconsciously alter details (distortion).By the time a week

In today’s scroll-hungry social media world, your thumbnail is your first handshake with your audience. Whether it’s a YouTube video, Facebook reel, TikTok post, or Instagram story, a thumbnail can determine whether people click or skip. For Filipino digital marketers, where creativity meets culture, understanding what makes a powerful, clickable thumbnail can mean the difference between a post that goes viral - and one that vanishes. Here are the Top 10 Characteristics of a Good Thumbnail, ranked in order of importance. 1. Clarity and Focus Your thumbnail must answer the question: “What’s this about?”

Why Your Blog Matters In AGSB’s Digital Marketing class, your blog is not just an assignment. It’s your laboratory for thought leadership — your chance to demonstrate that you can blend insight with influence, theory with authenticity, and data with humanity. A well-crafted blog becomes your digital footprint as a future business leader. It tells the world how you think, what you value, and how you make sense of transformation. So what separates an average post from a memorable, meaningful one? Here are the Top 10 Characteristics of a Great MBA Blog, ranked by importance

Trend-hopping is killing your ROI. Most teams react to every platform change and ad format but skip the hard part—micro + macro analysis. We’ll cover customer journeys, Porter’s Five Forces, and privacy shifts (GDPR, the “cookieless” future) so your plan survives algorithm changes. Replace guesswork with a durable strategy you can defend in the boardroom. DM 1 The Modern Marketers Journey #DigitalMarketing #Strategy #PortersFiveForces #Privacy #CookielessFuture #CustomerJourney #MarketingROI #RiskManagement #PROFIA https://youtu.be/KxsaiZyoHFM Watch the video on Youtube. Video generated by Notebook LM. Based on Digital Marketing discussions in Prof IA Bong De Ungria's