For more info about Prof. Bong De Ungria's advocacies and programs, pls. click on the links below.Prof. Remigio Joseph De Ungria - WikiPilipinas: The Hip 'n Free Philippine Encyclopedia

A dazed look, a blank stare, 2 scratches on the head, a quick glance at a similarly surprised seatmate: These are among the common reactions I get when I assign my students to create a marketing blog for class.I try to explain that a blog is superior to the archaic ways of submitting graduate level assignments such as:1. paper (they get lost, crumpled, and waste a lot of trees)2. CD (scratched, won't play, messy)3. soft copy via email or USB (there's just too many viruses that slip through my legitimate

Voltes V is 1 of the few things I remember about my childhood. I was surprised that this cartoon was successfully used for a board-level business presentation without being criticized. After that, I realized that the analogy can be extended to teams and individuals at different stages of their drive towards vision-driven consistent achievement (Vcoach) in highly personal, high performance (hyper2) situations. Where this analogy can be applied:1. Individual, high performance, highly personal marketing plans (hypermarketing2.0)2. Underperforming teams which need to level up and improve teamwork3. High performing

Guess what the product really is?

One of those random, anonymous emails that you need to pass on. Read it like a book. Have fun. To my 'selected' strange-minded friends:If you can read the following paragraph, forward it on to your friends, 'yes' in the subject line . Only great minds can read this This is weird, but interesting! fi yuo cna raed tihs, yuo hvae a sgtrane mnid too Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor

The TVC for the 21st Philippine Ad Congress (Nov. 18 to 21, 2009 in Subic)  features 4 perspectives of the same story as viewed by the 4 different characters: The Magician, The Assistant, The Stagehand and The Date. Then, a tragic and mysterious death. Of course,  the question is asked: Ano sa tingin mo?Watch the 4 TV commercials by clicking the picture...Then be sure to watch all 4 commericals of the Magician, the Assistant, the Stagehand and the Date by clicking on the other pictures on the right side of the

This video reminds me of Philip Kotter's contention that the 21st century is being shaped by globalization, technology and deregulation. I call it Converging Divergence. Do find out why...

A TV commercial represents the execution of a strategic marketing plan in as little as 15 seconds. Each detail is carefully planned and supports the brand image and unique selling proposition that a company wants to communicate to its audience. There is great value in reverse-engineering a commerial and discovering who the primary target market is and what needs, wants and demands are important to them, what is the product positioning and how it is supported by the marketing mix (price, product, promo, place) in the context of what competition

Starring: Sandra Bullock, Thomas Haden Church, Bradley CooperMovie rating: 5 stars (funny and entertaining)Insights on Life rating : 5 stars (bullseye on crossword puzzles and empty spaces)Life makes it hard for anybody who exceeds the boundaries of what society considers normal- too short, too tall, too heavy, too thin, too dumb, too dependent to be living with parents, too old not to be in a romantic relationship, too talkative, too smart. And so Mary (Sandra Bullock), who has the last 4 “toos” is being pushed around by people who supposedly

Move over "Just Do It". "This Is It" is now destined to be the 2nd greatest string of 3 words to ever inspire (after "I love you" and its variants).Dubbed as the "Greatest concert that never happened", this movie will be talked about for many years to come and "This Is It" will have its place in personal promises, campaign speeches, marketing slogans, love songs and many a battlecry. The movie, composed of a carefully stitched series of rehearsals for Jackson’s summer 2009 London concerts, is reality concert at its best.