There were 2 excellent shoe salesmen who were very good friends but who were as different from one another as night and day.Let's call the first salesman as The Pessimist and the other salesman as The Optimist.When they went down from the plane to a third world country for the first time, the Pessimist was exasperated for he saw thousands of people with no shoes. What misfortune he exclaimed: "These people don't know a shoe even if it hit them right between their eyes. How can i possibly sell to

Many years ago, in a land not so far away, money was not yet invented. To transact, people used cows.It was also during that period when it was still common tradition to pay a father for the amount he spent to rear up a daughter. It was not called dowry yet but it was pretty close except for the cows used as payment.So in this story, there was a man with 3 daughters who were of the marrying age. The old man said that since his eldest daughter was

Brand name, brand logo, brand unique selling proposition (USP), vision and slogan are a must for brands that want to be leaders.For personal brands like yours and mine, we have no choice as to the brand name- these are the names we were given by our parents. But the logo, USP, vision and slogan are elements that we are in full control of.This has to be the most creative assignment one can have in Marketing Management. Do it well and you will definitely be your world's most important brand, soon.Sample:Brand

Facebook, twitter, iphone, internet, GPS, email- where were you in my youth? If only...But on second thought, all's well that ends well. But if you were then during the first Christmas, this could have been the story...

For more info about Prof. Bong De Ungria's advocacies and programs, pls. click on the links below.Prof. Remigio Joseph De Ungria - WikiPilipinas: The Hip 'n Free Philippine Encyclopedia

A dazed look, a blank stare, 2 scratches on the head, a quick glance at a similarly surprised seatmate: These are among the common reactions I get when I assign my students to create a marketing blog for class.I try to explain that a blog is superior to the archaic ways of submitting graduate level assignments such as:1. paper (they get lost, crumpled, and waste a lot of trees)2. CD (scratched, won't play, messy)3. soft copy via email or USB (there's just too many viruses that slip through my legitimate

Voltes V is 1 of the few things I remember about my childhood. I was surprised that this cartoon was successfully used for a board-level business presentation without being criticized. After that, I realized that the analogy can be extended to teams and individuals at different stages of their drive towards vision-driven consistent achievement (Vcoach) in highly personal, high performance (hyper2) situations. Where this analogy can be applied:1. Individual, high performance, highly personal marketing plans (hypermarketing2.0)2. Underperforming teams which need to level up and improve teamwork3. High performing

Guess what the product really is?

One of those random, anonymous emails that you need to pass on. Read it like a book. Have fun. To my 'selected' strange-minded friends:If you can read the following paragraph, forward it on to your friends, 'yes' in the subject line . Only great minds can read this This is weird, but interesting! fi yuo cna raed tihs, yuo hvae a sgtrane mnid too Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor

The TVC for the 21st Philippine Ad Congress (Nov. 18 to 21, 2009 in Subic)  features 4 perspectives of the same story as viewed by the 4 different characters: The Magician, The Assistant, The Stagehand and The Date. Then, a tragic and mysterious death. Of course,  the question is asked: Ano sa tingin mo?Watch the 4 TV commercials by clicking the picture...Then be sure to watch all 4 commericals of the Magician, the Assistant, the Stagehand and the Date by clicking on the other pictures on the right side of the