For many personal and professional brands, on-line presence is where there is a level playing field vs the big, giants. To compete, you must first be digitally present.So, create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.When possible, create a username with the following format: usernamenickname.... For example, if you are juan de la cruz, then your gmail account should ideally be juandelacruz@gmail.com. don't use emails like awesome12@gmail.com. or princess@gmail.com.

If somebody googles you, will the real you appear?It is always good to establish where you are digitally at the start of the course. Then do this exercise again at the end of the course.step 1 - Go to google search.  Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the resultstep 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" + "v")step 4 - Label the screenshot appropriately: "Google

Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.  World's Most Important Brand In The World Has Your Name On It from Remigio Joseph De Ungria View more presentations from Remigio Joseph DeUngria. Here's

There were 2 excellent shoe salesmen who were very good friends but who were as different from one another as night and day.Let's call the first salesman as The Pessimist and the other salesman as The Optimist.When they went down from the plane to a third world country for the first time, the Pessimist was exasperated for he saw thousands of people with no shoes. What misfortune he exclaimed: "These people don't know a shoe even if it hit them right between their eyes. How can i possibly sell to

Many years ago, in a land not so far away, money was not yet invented. To transact, people used cows.It was also during that period when it was still common tradition to pay a father for the amount he spent to rear up a daughter. It was not called dowry yet but it was pretty close except for the cows used as payment.So in this story, there was a man with 3 daughters who were of the marrying age. The old man said that since his eldest daughter was

Brand name, brand logo, brand unique selling proposition (USP), vision and slogan are a must for brands that want to be leaders.For personal brands like yours and mine, we have no choice as to the brand name- these are the names we were given by our parents. But the logo, USP, vision and slogan are elements that we are in full control of.This has to be the most creative assignment one can have in Marketing Management. Do it well and you will definitely be your world's most important brand, soon.Sample:Brand

Facebook, twitter, iphone, internet, GPS, email- where were you in my youth? If only...But on second thought, all's well that ends well. But if you were then during the first Christmas, this could have been the story...

For more info about Prof. Bong De Ungria's advocacies and programs, pls. click on the links below.Prof. Remigio Joseph De Ungria - WikiPilipinas: The Hip 'n Free Philippine Encyclopedia

A dazed look, a blank stare, 2 scratches on the head, a quick glance at a similarly surprised seatmate: These are among the common reactions I get when I assign my students to create a marketing blog for class.I try to explain that a blog is superior to the archaic ways of submitting graduate level assignments such as:1. paper (they get lost, crumpled, and waste a lot of trees)2. CD (scratched, won't play, messy)3. soft copy via email or USB (there's just too many viruses that slip through my legitimate

Voltes V is 1 of the few things I remember about my childhood. I was surprised that this cartoon was successfully used for a board-level business presentation without being criticized. After that, I realized that the analogy can be extended to teams and individuals at different stages of their drive towards vision-driven consistent achievement (Vcoach) in highly personal, high performance (hyper2) situations. Where this analogy can be applied:1. Individual, high performance, highly personal marketing plans (hypermarketing2.0)2. Underperforming teams which need to level up and improve teamwork3. High performing