While driving 2 hours to work and listening to the audio CD, “Reinvention: How to Make the Rest of Your Life, the Best of Your Life” by Brian Tracy, two anecdotes stood out: These 3 Predictions by Harvard University in 1952 remain true till this day:1. In any industry, more changes will happen in the next year than ever before.2. In any industry, more competition will happen than ever before3. For any industry, more opportunities will come out this year but these will be different from that of last year. Albert Einstein, lecturing

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!Strategic Marketing for the

The SPADER model is a systematic technique used for solving any case. Easy to remember and use! Marketing Case Analysis using SPADER approach View more presentations from Remigio Joseph DeUngria Here's the SPADER model applied to lighting products. Prof. Remigio De Ungria Lecture Sample Spade Approach Used For Conversion To CFLs View more presentations from Remigio Joseph DeUngria Finally, cases seem easier with this SPADER model.

How do you review for the midterm exams?Concept by concept. Chapter by Chapter.What may seem to be a gargantuan task is made easy by this assignment.No need to reinvent the wheel. Build on what has been done, on what is readily available.A famous teacher once remarked- my objective during the term is to help the students learn the answers to the questions.One of the differentiating advantages of the Vcoach Hypermarketing class is that midterm exams are objective, multiple-choice questions made by the students, for students, and posted on-line before the

In recent years, I have skipped the use of group marketing plans in favor of individual plans since I knew how many typical groups work- the work is subdivided, 3 or more meetings are wasted deciding on what to do and waiting for other members to do some work, and then just before the deadline- 1 or 2 of the 5 group members suddenly decide to take charge and finish the work. The 3 other members coast along and agree and get the same grade. A lot of wasted

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an

The question is not- "Why did I fail?"Question is definitely not- "Am I going to get up?"The only question for my life is "Am I going to finish strong?" Because the only answer to that right question is, "I am going to find the strength, I am going to get up, no matter what."Bong De Ungria

Marketing concepts, as explained by world-renowned marketing guru Philip Kotler, are meaningful only if these are translated and personalized by students.This marketing exercise forces students to think about concepts, transform these so that it becomes understandable to them, and personalize it so that it becomes easy to remember.This exercise also requires student to apply their learnings from the “21 steps to powerful communication” lecture.Here is the explanation:Translating and Personalizing Kotler View more presentations from Remigio Joseph DeUngria Here is the template for the assignment:Top 10 concepts

When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough.A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with  my empty soda cup with a lot of ice. Much

For many personal and professional brands, on-line presence is where there is a level playing field vs the big, giants. To compete, you must first be digitally present.So, create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.When possible, create a username with the following format: usernamenickname.... For example, if you are juan de la cruz, then your gmail account should ideally be juandelacruz@gmail.com. don't use emails like awesome12@gmail.com. or princess@gmail.com.