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Bong De Ungria

Vision Driven Coach, Igniter, Transformer at the Ateneo Graduate School of Business

Song For Mary: Reflecting The Atenean’s Mission

The Ateneo brand is composed of many elements, many derived from years of history and tradition. The "Song for Mary" is one such unique brand element, which aside from linking the Atenean to a meaningful past moves him forward to his life's mission. Where did this come from?This Official Video was Produced by ADMU's Office of University Development and Alumni Relations, University Communications and Public Relations Office and OnMedia Creative Solutions Inc. Lyrics by Fr. James Reuter, S.J. Music by Captain Jose Campana Sung by The Ateneo Chamber Singers.My

To give and not to count the cost

MAGIS: to do more, to be more- for Christ and our neighbor."It is a call to go beyond ourselves, a call to heroism."- excerpts from the Foreword of Fr. Bienvenido Nebres, SJ for the book "T0 GIVE AND NOT TO COUNT THE COST" Ateneans Inspiring Ateneans 1859- 2009 as part of the Ateneo's 150 years of Celebrating Excellence, Deepening Spirituality and Building the Nation... ‪#‎100HappyDays‬ ‪#‎WhyVcoachServes‬ Day 35 (posted on Facebook March 19, 2014)Today is my dad's death anniversary and it is inspiring to find this Ateneo book (To give and not to

Enjoy the Journey

Enjoy the journey. Choose the scenic route. Take mental pictures not material things. http://lnkd.in/bjgJnnJHere's the "best advise" article about enjoying the journey...http://www.linkedin.com/today/post/article/20140226060151-39785422-best-advice-enjoy-the-journey

Social Marketing: Improving Quality of Life

This lecture was prepared for the 75 Vice Presidents and Directors of Extension Services attending...This is the entire lecture, consisting of 180+ slides with 4 videos. Learn how to change the world! Here are "pictures" and "images" to remember what happened (so you can apply these when you go back to your SUCs... And, of course, the TV commercial that we will all remember... Expertise, Integrity, Service! 

LOL: Latest On-line Lectures

Click: http://www.pinterest.com/vcoachbong/slideshare/In addition to Facebook, Twitter and Instagram, new on-line platforms have come-up that have met specific niche demands of the market.The demand? Have a visual hypermap to see the latest versions of the class lectures.This complements the existing hypermaps that can be found at:http://vcoachbong.blogspot.com/2012/12/hypermap-20-achieving-high-performance.htmlThe new answer (service): PinterestCheck it out: http://www.pinterest.com/vcoachbong/slideshare/

Mind Tattoo: Fail Better

Post by Bong De Ungria.Ever Tried? Ever Failed? No Matter. Try Again, Fail Again, Fail Better! .... Samuel Beckett, wrote in 1983, 6 years before he won the 1989 Nobel Award for Literature... Stan Warwinka, tattooed on his left arm in 2013, 1 year before winning his first Grand Slam tennis title at the 2014Australian Open... you and I, mental tattoo in 2014, before winning.... (fill in the blanks)...Dear reader: In case you don't see the actual Facebook article below, pls. click on the word "Post" that is above

Multiplying Benefits with SSS Hypermarketing Service Brands

Post by Bong De Ungria.Expertise, Integrity, Service...iMovie of Hypermarketing Class with SSS Middle Managers at the AGSB with Leo Abayon Santiago Agdeppa Felipe Cabanero Hidelza Castillo Celso Cunanan Ped de Chavez Angie de Silva Belinda EllaJoy M. Evangelista Rolly Azul Funtelar Rosalina Manansala Venus Pascual Victoria Poquiz Hydee Renolayan-Raquid Marissa V. Espinosa Romano Tony Salazar Marilou Santos Arnold TolentinoJoy Agra-VillacortaDear reader: In case you don't see the actual Facebook article below, pls. click on the word "Post" that is above this sentence. "Post" is a hyperlink. Post by Bong De Ungria.Dear reader: In case you don't see the actual Facebook article below, pls. click on the word

Facebook LookBack at 10: Innovative Use of Technology to Generate Buzz and Goodwill

Post by Bong De Ungria.Hypermarketing3 on Facebook lookback campaignComment: Know your customer, surprise and delight him with what he wants (and when he does not expect it), and do so at virtually no cost to you. Create the buzz (word of mouth) and customer engagement to deliver the message quickly and effectively.Customer Insight: FB users post photos they like especially those that evoke great memories, feelings or advocacies.Done by Facebook using FB user's pictures using i-Movie type of program with filters selecting user photos according to criteria such as first

Replacement Around the Corner

Instead of Shop Around the Corner and books, this could easily be Replacement Around the Corner and our job. Are you aware? Afraid? Prepared?The video below is the 2nd part of a 3 clip series. This is particularly educational because it dwells on some possible ethical issues about marketing, communications and competition.Be sure to watch the full video and then post your comment below. Based purely on the video, did Kathleen Kelly (Meg Ryan) or Joe Fox do anything that can be considered ethical? For Hypermarketing3 students,

Segundina: Eat. Pray. Love

Today, as we celebrate Segundina’s journey to heaven to join God, her Creator and Remigio, our dad and our beloved, we pause to reflect on how her life was part of ours.Segundina, Ding, Abogado De Ungria, served many roles in her 79 years here on earth. She was her family’s bunso, the dutiful daughter who took care of our Lola Papeng until Lola’s death, and there was no doubt she was Lola’s paborito. I now believe that the constant question- “Who’s your favorite?” started from this.She was the youngest sister