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Bong De Ungria

Vision Driven Coach, Igniter, Transformer at the Ateneo Graduate School of Business

Think Jeopardy to Find Your Brand USP

https://www.jeopardy.com/ Jeopardy is a popular American game show that is unique in that the answer is the question. The show features a quiz competition in which contestants are presented with general knowledge clues in the form of answers, and must phrase their responses in the form of questions. Wikipedia Confused. Unfamiliar? Watch these… https://youtu.be/eeFdPALpSgk Jeopardy, October 20, 2017 https://youtu.be/Uct76jAnsl8 Medical Jeopardy 2012 In Marketing, the unique selling proposition is the value that a brand promises and must deliver to its primary target market. Finding an existing brand’s USP can be difficult. Here’s where the jeopardy paradigm becomes useful. To find your brand’s

Participating While Remaining Safe and Secure

People have different views on how much they want to be seen and heard in social media and on the world wide web. This is totally fine. Since some activities in class require posting or sharing on Facebook, viber, YouTube and Linked In, the following are acceptable work-arounds: Create a 2nd account for your mail, or Facebook that you will use only for this class. Who says you can only have 1 account? Your 2nd account need not show your real name and/or picture but it should allow the class to link this

Marketing 4.0: Traditional to Digital

Marketing 4.0 is a paradigm to understand and guide the connected customer's journey. Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility. Watch the marketing evolution here... https://youtu.be/hNWw-Co-ZAI Marketing 4.0 on YouTube Here is the presentation deck on slideshare... https://www.slideshare.net/josephdeungria/marketing-40-traditional-to-digital Marketing 4.0 on Slideshare

Visually Differentiate 3 in 1

3 in 1 Three ingredients in 1 mix. The combination that comes into mind is 3 in 1 coffee (with milk and sugar). Then, there are reports which we need to do for school or business. For business, it can reporting sales results for the month, for the quarter and for the year. For marketing reports, it can be for the main brand, the main competitor and the 2nd closest competitor. Shifting from one to the other can be confusing to the report creator and to the audience. Our solution? Use visual cues like color

Good to Great in 8 minutes

Yes, you can transform a story from GOOD to great in 8 minutes... https://youtu.be/KzqyuJGat0c This video is part of a series of demonstration videos on how you can significantly improve your presentations and help you achieve your communication objectives... https://bongdeungria.com/power-shifts-to-connected-customers-2021-edition/

Why Hypermarketing 3.0 Class? USP in 1 Minute

Not all marketing classes are equal. Why choose Hypermarketing 3.0 Class under VCoach Bong De Ungria? To EARN a High Performance Highly Personal Hyperlinked Excellent Experience! To Be Primus Interpares (First Among Equals) Master Marketing 101. Create Your Future with 20 Year Plans. Live the AGSB Mission of Expertise, Integrity. Service! To go Faster, Higher, Stronger- Together Or better yet, experience excellence in less than 1 minute...  https://youtu.be/v1h7RaJVCr4 Why Hypermarketing Class with VCoach Bong in 56 seconds @ YouTube As I keep recommending to

Uploading Music with Copyright Claims on YouTube

Some will. Some won't So what. Next! This sequence is sometimes used by sales people as their strategy to get in front of as many prospects so that in the end they get enough people to buy. This same philosophy is also very relevant to copyright owners of music. Some owners will require you to ask permission first, or refuse use of their music. That is understandable and that is their right. Some wont require anything from you. Or some will allow the use of their content, providing they are allowed to earn money from ads shown

Sabado Nights or Saturday Night Fever

Saturdays, or any day, is what you make it. With a team of passionate learners working together, the possibilities are endless. https://youtu.be/YhJGi2-Ej10 A video within the video: An awesome Olympic gold video featured at around the 2:30 mark was created by Dr. Mary Claire Vega-Soliman and Dr. Tanya Tysman for what what should have been just a simple photo requirement of the class. Their video is actually 10x better and can be seen here... Faster, Higher, Stronger -Together! https://bongdeungria.com/faster-higher-stronger-together/