What are the 2 key advantages of Digital Marketing?

Watch the video to find out

 This was uploaded on March 2016 by the Frankfurt School of Management (or an entity that claims to be it). The video looks professional enough and there is no reason to doubt that it did come from that school.

So what are the advantages of digital marketing?

 1. Enchanced ability to target segments
 2. Ability to measure results

 With the fast speed of technology, the marketplace is always in a state of flux (change) ie. what works today may not be the best solution tomorrow. Also, with measurement comes a lot of data that a marketer must be able to use in making marketing decisions.