“Why do I fight?
Because it is a God’s will.” – Manny Pacquaio

“And wherever Manny goes, in the boxing ring, in congress, in singing, in serving… Manny is a fighter.”
 – http://mannypacquiaomovie.com/

Why?
He chose to fight than be a victim of circumstance or environment.

That in a nutshell is what drives Manny.
Manny the movie: #inspiring #mustseetwice #twothumbsup #labanpilipinas #believe
– Bong De Ungria, March 15 2014

Here is the movie trailer…

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Nov. 2010 Post
That Manny Pacquiao won over Joshus Clottey is not that difficult to answer to even an occasional boxing fan.  Nor will it be something that marketing or business students would learn from.

The bigger question is: why is the Pacman brand so popular that it is able to catch the interest of millions of people around the world, generate millions of PPV (pay per view) buys and a live audience of 50,994 people to watch it live?

What differentiates the Pacman brand from the thousands of other brands in the boxing world? Why does Pacquiao the brand bring home the money which others cant?

If you are a marketing management student at the Ateneo Graduate School of Business or the Ateneo School of Medicine and Public Health, you are encouraged (READ as: required) to click on the comments portion after this article to share your views. Also, in your answer, try to relate your arguments to marketing principles and concepts.

If you are not sure on how to get to the comments, portion, click on this link