Marketing

The Blade That Cut Too Deep: Gillette’s $8 B Lesson in Purpose and Risk

How deep is your love, says the popular song.

Love cuts and when it does, you have to respond with purpose with full acceptance of the risk.

This video somehow made it to my Youtube feed. After watching it, I asked myself, is this true? And even if it is only 60% accurate, what can I learn about this?

https://www.youtube.com/watch?v=2WL1w8okqEI

Gillette’s $17 Billion “Mistake” That Changed Men Forever (https://www.youtube.com/watch?v=2WL1w8okqEI)

1 million views in 2 months. Watch the report on Youtube. Is it true?

https://www.youtube.com/watch?v=UYaY2Kb_PKI

Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity (https://www.youtube.com/watch?v=UYaY2Kb_PKI)

The original ad We believe? or We didnt know? Watch the video on Youtube. Look at the comments too.

The 2 videos were intriguing.

I had absolutely no idea of the degree of accuracy. So I used Chat GPT and this is what I got: https://tinyurl.com/GillletteCaseCG

Note: As of the time of this post, Chat GPT requires a pro account to access the above link. Dont be surprised that Chat GPT gives an incentive to go from FREE to FEE.