HOOK (Grab Attention Fast)
They called them crazy.
Steve Jobs, Einstein, Gandhi, Walt Disney — all the misfits who refused to follow the script.
But here’s the truth: every breakthrough begins with someone bold enough to be misunderstood.
Because the people who are crazy enough to think they can change the world… are the ones who do.
VALUE (Deliver the Insight)
I’m CraZYx Prof Bong De Ungria — CEO of TransFORMe and your guide in this Hyper³ Marketing journey: High Performance. Highly Personal. Hyperlinked.

Why CraZYx?
Because in a world obsessed with reacting, we choose to create.
The CraZYx System is a thinking framework I built over 30 years of teaching by night and leading by day — a language of transformation made simple through six letters:
- Cr – Creation, not Reaction. The power to make something out of nothing.
- A – Awareness. Know exactly where you’re starting from.
- Z – The End in Mind. Always work backward from your SMART goal.
- Y – Your Why. The reasons that make your goal non-negotiable.
- X – What You Must Not Do. The habits, excuses, or distractions you must drop.
- W – Workplan. The specific what-who-when-how that turns dreams into done.
Put these together and you get a system for repetitive breakthroughs — clarity over confusion, direction over distraction, results over rhetoric.
That’s the CraZYx Way: turning ideas into insights, insights into action, and action into outcomes that matter.
PAYOFF (Seal the Emotion + CTA)
The world doesn’t move forward because of the safe thinkers.
It moves because of those who dare to color outside the lines — the CraZYx Ones who transform impossible into I M Possible.
🚀 So here’s your challenge:
Stop waiting for permission.
Define your Z, strengthen your Y, and delete your X.
Then start creating the future only you can imagine.
💥 CTA:
👉 Follow @Prof I A for more CraZYx stories that transform Purpose → Insight → Action.
👉 Share this if you believe it’s time the world heard from more crazy ones.
The post title to the Hook Value Payoff and CTA Call to Action was Chat GPT-5 generated using (1) the HVP CTA template I earned from my content creation course (2) the original content posted on my Canvas LMS for my Ateneo MBA Marketing class.
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs
“My goal is to make this a Hyper3 Marketing Class. High Performance, Highly Personal and Hyperlinked (since we are all intereconneted) Marketing for all of the students most of the time.” – CraZYx Prof Bong
“Insanity is doing the same thing and expecting a different result.” – generally attributed to Albert Einstein
Icons like Steve Jobs, Walt Disney, Mahatma Gandhi, Mark Zuckerberg, Jeff Bezos, Bill Gates, and Albert Einstein were all once deemed crazy before they were ever acknowledged as visionaries, pioneers, and innovators. Their greatest achievements were called impossible and crazy for many years. Until they proved that it can be done.
Hello everyone, this is your CraZYx Prof. Bong De Ungria, the author of CraZYx Breakthroughs for Highly Repetitive Success and the CEO and founder of TRANSformE and your Professor for this hypermarketing class.
I prefer if my students call me the CraZYx Prof. Because in this marketing course, we will use a straightforward, universally applicable system designed to create repetitive breakthroughs. In this course, we will use 6 of the 10 parts of the CraZYx Way of thinking.
This system was developed over the last 30 years where I’ve been teaching simultaneously at the Ateneo Graduate School of Business at night be fully employed as a business leader during the day. This dual role over the past 30 years, over 10,000 hours, has given me the challenge of transforming what happened in business during the day to what we discussed in the classroom at night.
The CraZYx System will be used in all class outcomes and requirements, so it is important to understand what this means.
Here are 6 of the 10 components of the CraZYx system and its relationship to Marketing Class outcomes.
Cr: Represents Creation and not Reaction. This emphasizes that the system is about creating possibilities and making things happen from nothing. These possibilities did not exist before we started thinking out of the box, which others call crazy.
Typically, Cr is the extraordinary title of the activity.
A: represents the awareness of where you are right now, the starting point. This is a necessary step as the journey to possibility starts somewhere, and a good way to represent is that one is starting at point A.
For class, A is a description of where majority of the students are before the outcome. Take note A represents the majority and not all.
Z: is the last letter of the alphabet and represents the end of everything. There is no letter after Z. Thus, this is a simple yet powerful way to remind us to always start with the end in mind which is referred to as. Stephen Covey, in his book, 7 Habits of Highly Effective People, calls Z, the end in mind. Management Gurus like Peter Drucker called it the objective which gave rise to the philosophy of Management by Objectives (MBO).
Z represents the SMARTS Goal, Objective or Target of the student activity. SMARTS means:
- Specific: Clearly defined and unambiguous
- Measurable: Quantifiable to track progress
- Achievable: Realistic and attainable
- Relevant: Aligned with your larger objectives
- Time-bound: With a specific deadline
- Stretching: Pushes you beyond your comfort zone
In the CraZYx framework, we don’t use vision. We always refer to the end as Z. This is the same with the rest of the elements, instead of giving them long and often confusing names or descriptions, we use what are considered the building blocks of language, letters.
Z includes the format output (file type whether it is pdf, mp4, pptx, docx), any constraints (time limit) and other details that complete the SMARTS criteria.
To help accomplish the Z, students must always refer to the rubric, the deadline for submission, the instructions (especially for quizzes and exams). These specifics are stated explicitly (no reason to miss it or get it wrong) and are found elsewhere in the assignment instructions.
I have repeatedly observed that many students accomplish an assignment or a task without being clear on the Z; worse a greater number of students totally ignore the rubric.
The rubric is there to guide the student on what parameters will be considered in the grading. The rubric also increases the objectivity in grading the outcome. Students who ignore the rubric often wonder why they didn’t score well on the assignment.
Y: The Whys. The Purpose of the activity: The compelling reasons why achieving this Z is non-negotiable. Achievement of Z is mandatory. Failure to do so is not an option.
Y is Z a must, a non-negotiable? Why do we want that outcome, Z? Our why should be strong enough, it should make us cry, or it should be stronger than our strongest excuse. What are the compelling reasons why we want that outcome? The Z, is measurable. The Y, or why do you want the Z. is usually a feeling or a state that’s hard to measure. There are usually more than one Ys for a Z. Expect that there will be challenges and unexpected obstacles that will make achieving the Z difficult than what we initially expected. This is the reason the Ys should be stronger and bigger than our obstacles.
X: What We Will NOT Do because this will make achieving the Z and aligning with the Y difficult or impossible.
X also represents what You Have to Give Up: This includes limiting beliefs, unproductive habits, and anything else that might be holding you back from achieving your Z.
Recognize and commit to what you must avoid or give up or stop doing to achieve your Z. These are the actions we choose to “not do.” By identifying the things that cannot be done, we allow focus to the things that contribute to the achievement of the Z. Often, it is simpler, and clearer to list the X instead of imagining all the W.
In the Bible, there are 2 well-known examples where this principle of x or NOT is illustrated. In the Garden of Eden, Adam and Eve were allowed by God to anything they please, except for one thing: Do not eat the forbidden fruit.
Here is a clear advantage of why the X is very useful. In the garden of Eden, there was a million things that Adam and Even can do. Listing these million things was impossible. But there was just 1 X. See the importance of knowing the X!
This was also the way it was simplified during the time of Moses. There were the 10 Commandments which was composed of 8 Do nots, just to be very clear on what is not allowed.
W is the workplan: in the CraZYx Way, this generally includes details on what, who, when, and how of your action or workplan.
W details the specific steps you’ll take to achieve your Z, including:
- What: Key actions to achieve your Z
- When: Timeline for your actions
- Who: Support and accountability
- How: Methods and resources you’ll use
For HyperMarketing class, the when is in the activity deadline, and the who is the individual student or the group. Consequently, for class W usually covers the what and how.
HyperMarketing the CraZYx Way
The HyperMarketing CraZYx Framework is a powerful tool for creating a transformational learning experience in your professional career and personal life, with a focus on Highly Personal, High-Performance, Hyperlinked Marketing, (Hyper3 Marketing).
Now that you have read this, let’s start using the CraZYxW framework.

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