Creating effective marketing plans is easier if any 1 of 6 proven models are used.

The YouTube video below, is an excerpt from the v94 Brand Management class of Prof. Bong De Ungria at the Ateneo Graduate School of Business last April 6 2023.

During the online discussion, some references are made to the class topic of making a brand plan for a young, maverick coffee shop Silong Cafe in Boracay.

However, 95% of the content is a great reference for creating marketing plans in general, brand plans in particular. These models can also be used to report marketing campaign results.

These 6 models can also be used to report marketing campaign results or in marketing case analysis.

The 11P Template for Marketing Plan is also a simple but effective way of Story-selling a Marketing Plan…

The latest video on Youtube is Simple, effective and branded!

This 11 P Marketing Plan Template has been successfully used in MBA Marketing Management classes of Prof Bong De Ungria int he Ateneo Graduate School of Business.

The video has been updated with Tiktok branding at the start and end of the video to further demonstrate the use of marketing in real life.

Please also refer to the original blogpost on the 11 P Template